AMA: Enable VP of Product Marketing, Amanda Groves on Product Marketing Career Path
September 3 @ 9:00AM PT
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👋 Amanda Groves
👋 Hi I'm Amanda Groves.. Philly native (Go Flyers!), Pittsburgh transplant (Go Panthers!)
💼 I currently am the VP of Product Marketing at Enable, a fin tech startup within the Supply Chaqin.
👀 Topics of interest for me are managing M&A and integrating offerings... AI product innovation/roll out and building high-performance PMM teams.
🤝 Topics I am help with... adopting agile marketing, core PMM/Solution PMM, new product introduction process/tiering and pricing and packaging.
🍦 Favorite ice cream flavor.. mochi!
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
The biggest trends we're seeing in the market are related to consumers having:more choicesless budgetmore pressure to performCausing:longer sales cycles"no decisions"stic...
1389 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Growth marketing is an excellent background to segue into Product Marketing. Some projects you could consider showcasing to potential employers are:Data-driven optimizati...
1168 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Hello! I would say that you're continuing to build on a strong PMM base given the pivot from product marketing into a more general role. When considering new roles that a...
751 Views
1 request
I have six years' experience in marketing and four as a PMM.
I am currently looking for my next challenge as a PMM and I keep failing the interview. As a result, I wonder how and what I should do in order to prove my value and pass my assignments.
In addition to the background check and research, I spend a full work day (more than 9 hours) on the home assignments. Should I take a course? Do you have one you recommend? It would be great to have a mentor to guide me and to brainstorm with.
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Hello! I would encourage you to ask for feedback in the interview follow-up to understand where things are misaligned. In general I hire for:Aptitude, Attitude, and Coach...
830 Views
1 request
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
I think there is always upside in advanced education however I myself as a hiring manager do not require it. There are many certifications now that folks can get from org...
818 Views
1 request
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
There are a few things that have helped my career in PMM. I have a journalism background so having a keen sense of asking questions to answer the five Ws: who, what, wher...
812 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
This is a great question and one that is definitely unique to the individual. I'd say for me, doubling down on my strengths while being aware of my weaknesses has been th...
810 Views
2 requests
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
The customer is the ultimate aligner. If you're able to show your proximity to the customer via surveys, research, and interactions you'll have more influence in strategi...
805 Views
2 requests
What are some of the key moments that shaped your success as a product marketer?
What type of experience is critical to grow in a product marketing career?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Rolling out the New Product Introduction process has been a critical part of my success in organizations. Also developing "tiering calculators" messaging and positioning ...
954 Views
1 request