Ethos Head of Marketing, B2B, Aneri Shah on Product Launches

Aneri Shah

VP Marketing

Ethos

Principal Product Marketing Manager

What approaches have you tried, and did they work? How did you get buy in from the product team?

 In the SaaS world especially, I feel like it's easy for PMMs to fall into the pattern of checking off the "traditional" product launch activity boxes. This may be because of limited bandwidth and resources or restricted budget, which can ultimately keep PMMs doing the same things that have previously worked. For me, this has often stunted my creative aspirations, and led me to feel more like a project manager than a standout Product Marketer. 

AMA: Ethos Head of Marketing, B2B, Aneri Shah on Product Launches

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