Think creatively about marketing-adjacent work you've done, and put together a series of case studies that you can share with the hiring team. Examples can include:
- Identifying customer insights and defining a scalable solution or creating a piece of collateral, e.g. identified a trend in X vertical, and built a vertical playbook to help customers in that vertical grow
- Website work that shows how you structure problems and present information
- Presentations you've created that could be customer facing
- Work you've done to help a nonprofit or organization grow
- Examples of design work
- A product or flow you've created or helped design
- User research you helped drive, and the recommendations you put together
In all cases, be sure to present the context behind the work in a way that helps position you as a marketer, with the following framework:
- Challenge: What was the problem you were trying to solve? Why was it important? What were the challenges or constraints you had to work within and why?
- Solution: What work did you do? Why did you pick this solution? How did you do this work - who did you work with, what tools did you use, whose feedback did you consider?
- Results: How did this help solve the problem at hand? Can you qualitatively and quantitatively demonstrate success?