AMA: Ethos Head of Marketing, B2B, Aneri Shah on Sales Enablement

Every PMM has experienced the issue of creating sales enablement materials, sending them "into the void", and not knowing how/where they're being used or if the sales tea...

Keep it simple, stupid. This is where many folks tend to overengineer in an unnecessary way. I find the following to work great, and have used this at both startups and F...

Manage sales requests like a product roadmap: Create a spreadsheet or log of requests, and then try to size them. How many people asked for them, how significant/detailed...

Build relationships: The easiest and most straightforward way to get added to these calls is by having strong relationships with the folks hosting the calls. Invest in ge...