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Aneri Shah

AMA: Ethos VP Marketing, Aneri Shah on Product Marketing Skills

July 23 @ 11:00AM PT

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We will email you Aneri's answers to these questions after the event in case you can't make it.

  1. What are the most critical skills for a product marketer in an AI world?

  2. In the age of AI what activities will get automated and skills should we focus on??

  3. How would you recommend Product Marketing Managers improve their messaging skills?

  4. How can I find a low budget but valuable sources to upskill?

  5. What are good benchmarks to see what skills we're good at and what else we need to develop?

  6. What could be the career path of a senior product marketing manager?

  7. What product marketing skills are more important as AI becomes foundational to how we work?

  8. How do you stay relevant when it seems much of the knowledge work can be automated?

  9. How do you get better at improving your domain knowledge?

  10. How are you currently leveraging AI to increase your impact?

  11. In a category where buyers know they need the product but emotionally avoid engaging with it, how do you write messaging that converts without relying on fear or guilt as the primary lever?

  12. How to pivot from marketing to Product marketing