AMA: Etsy Director of Product Marketing, Seller Services, Madison Kiani on Go-To-Market Strategy

My team is the bridge connecting product, marketing, support, and many other functions. This means cross-functional collaboration is so important, though it definitely co...

Check out my GTM strategy framework here and linked within this AMA page - it has a bunch of questions and steps I use with my team to prep a GTM. Generally though, here ...

This is something my team thinks about all the time! We can't always perfectly time our product launches (due to internal readiness and/or other external factors that com...

My team’s mission is to empower sellers to succeed by building their trust in Etsy, encouraging them to use our resources, and ultimately helping their shops grow. So, wh...

This is always a tough one to balance, but it's super important for the customer experience. Since Etsy is a global marketplace, we're always thinking about how to design...

Great question! A lot of times, Product Marketers are trying to figure out how to bundle or talk about multiple products and features together to tell a bigger story. But...

Check out my GTM strategy framework here and linked within this AMA page - it has a bunch of questions and steps I use with my team to prep a GTM. Generally though, here ...

Good questions! First, I like to think about tiering GTMs based on size of impact, complexity, and target audience. Based on that, I typically group GTMs into three categ...