AMA: Etsy Director of Seller Product Marketing , Madison Kiani on Influencing the Product Roadmap

Great question! I try to approach it as being continuous, but thoughtful. Product Marketing shouldn’t only wait for big planning moments to share insights, but we also sh...

I’ve seen the most effective influence happen when PMM is embedded in the day-to-day work of product teams.In practice, that means actively participating in discovery con...

Such a great question! It can feel like a lot of pressure to be new at a company and bring immediate value. When you’re new, influence comes less from having answers and ...

This can be a tricky balance, but an important one! I would start with the customer problem before jumping into any recommended solutions. Strong recommendations clearly ...

Definitely! Influencing the product roadmap is really about helping teams make better decisions and tradeoffs on behalf of your customers’ problems and needs, not just ab...

This is such a great question! I’ve been lucky to work with some incredible research and analytics partners at Etsy, and I’ve learned a lot from them about how to build l...