Maureen Sitterson

AMA: Etsy Global Head of Product Marketing, Maureen Sitterson on Messaging

October 25 @ 11:00AM PT
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šŸ‘‹ Maureen Sitterson
Hi all, I'm Maureen Sitterson, Senior Director of Seller Growth & Retention at Etsy

• šŸ‘‹ Based in: Atlanta, GA
• 🧠 Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
• šŸ’¬ Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
• šŸ¦ Fun fact: When I was growing up my dream was to be in the WNBA
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 2y
Identifying the impact of your messaging is critical to determining whether your GTM strategy, and specifically your value props and messaging, were successful. That bein...
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2498 Views
1 request
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 2y
I don't have a specific formula for re-iterating on messaging, because I firmly believe that it's important to critically evaluate messaging through multiple lenses with ...
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1357 Views
2 requests
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 2y
One of my favorite brands' marketing is Reformation. They lead their marketing with the sustainability of their products and they do it in such a bold way that it immedi...
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2931 Views
1 request
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 2y
Leaning on research and data to project the impact of new messaging and show internal teams why it will matter to customers is most effective. This could come in many fo...
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1660 Views
1 request
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 2y
This happens a lot as a Product Marketer! While it's great to take multiple stakeholders opinions into account, product marketers have a unique vantage point in their org...
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1405 Views
2 requests
Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention • 2y
We've seen success with data - driven personalization. Beyond customer segmentation, for marketing to small business or business customers, helping to provide them with ...
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566 Views
1 request