AMA: Etsy Global Head of Product Marketing, Maureen Sitterson on Messaging
October 25 @ 11:00AM PST
View AMA Answers
Etsy Global Head of Product Marketing, Maureen Sitterson on Messaging
Top Questions
Maureen Sitterson
Etsy Senior Director, Product Marketing • October 25
One of my favorite brands' marketing is Reformation. They lead their marketing with the sustainability of their products and they do it in such a bold way that it immediately grabs your attention. Their marketing is clear, provocative, and consistent - you always know without a doubt who and what......Read More
852 Views
1 request
Maureen Sitterson
Etsy Senior Director, Product Marketing • October 25
Leaning on research and data to project the impact of new messaging and show internal teams why it will matter to customers is most effective. This could come in many formats - showing the potential size of the business opportunity or showing how customers are currently responding to messaging ar......Read More
1133 Views
1 request
Maureen Sitterson
Etsy Senior Director, Product Marketing • October 25
I don't have a specific formula for re-iterating on messaging, because I firmly believe that it's important to critically evaluate messaging through multiple lenses with several stakeholders throughout the messaging development process. Landing a strong brief and aligning on it with all key stake......Read More
796 Views
2 requests
Maureen Sitterson
Etsy Senior Director, Product Marketing • October 25
We've seen success with data - driven personalization. Beyond customer segmentation, for marketing to small business or business customers, helping to provide them with insights and data-driven recommendations for how to grow their business is one of the most engaging messages that we can deliver......Read More
474 Views
1 request
Maureen Sitterson
Etsy Senior Director, Product Marketing • October 25
Identifying the impact of your messaging is critical to determining whether your GTM strategy, and specifically your value props and messaging, were successful. That being said, it can be challenging to isolate the impact of messaging. In order to effectively isolate how a particular message perf......Read More
822 Views
1 request
Maureen Sitterson
Etsy Senior Director, Product Marketing • October 25
This happens a lot as a Product Marketer! While it's great to take multiple stakeholders opinions into account, product marketers have a unique vantage point in their organization that enables them to see the broader company context in a way that not all teams have access to. To manage conflictin......Read More
829 Views
2 requests
Upcoming AMA's
Show All