👋 Maureen Sitterson
Hi all, I'm Maureen Sitterson, Senior Director of Seller Growth & Retention at Etsy
• 👋 Based in: Atlanta, GA
• 🧠 Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
• 💬 Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
• 🍦 Fun fact: When I was growing up my dream was to be in the WNBA
• 👋 Based in: Atlanta, GA
• 🧠 Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
• 💬 Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
• 🍦 Fun fact: When I was growing up my dream was to be in the WNBA
Content
Etsy Senior Director, Seller Growth & Retention • 1y
This is a great question! As a new PMM on a team or new to a company, the most important thing that helps build credibility is trust with partners in product and marketin...
11897 Views
Etsy Senior Director, Seller Growth & Retention • 2y
One of my favorite brands' marketing is Reformation. They lead their marketing with the sustainability of their products and they do it in such a bold way that it immedi...
2930 Views
Etsy Senior Director, Seller Growth & Retention • 2y
Identifying the impact of your messaging is critical to determining whether your GTM strategy, and specifically your value props and messaging, were successful. That bein...
2492 Views
Etsy Senior Director, Seller Growth & Retention • 3mo
This is a great question. When a solution doesn’t address the same need that competitors’ solutions do, I’ve found it most effective to anchor the messaging in the value ...
1954 Views
Etsy Senior Director, Seller Growth & Retention • 2y
Leaning on research and data to project the impact of new messaging and show internal teams why it will matter to customers is most effective. This could come in many fo...
1660 Views
Etsy Senior Director, Seller Growth & Retention • 11mo
Unbundling requires articulating the specific value of a feature -and why it's different and special. Asking yourself questions like, how does this ladder up to the bran...
1612 Views
Etsy Senior Director, Seller Growth & Retention • 11mo
Post-launch analysis and adjustment/pivoting is key to being a successful product marketer. If we aren't seeing expected results post-launch, it's critical that we first...
1424 Views
Etsy Senior Director, Seller Growth & Retention • 11mo
Yes, we always create a risk and mitigation plan for a GTM strategy. For instance, if we expect that our audience may have feedback about a particular feature launch, we...
1422 Views
Etsy Senior Director, Seller Growth & Retention • 2y
This happens a lot as a Product Marketer! While it's great to take multiple stakeholders opinions into account, product marketers have a unique vantage point in their org...
1405 Views
Etsy Senior Director, Seller Growth & Retention • 2y
I don't have a specific formula for re-iterating on messaging, because I firmly believe that it's important to critically evaluate messaging through multiple lenses with ...
1357 Views
Credentials & Highlights
Senior Director, Seller Growth & Retention at Etsy
Product Marketing AMA Contributor
Knows About Competitive Positioning, Messaging, Product Launches, Go-To-Market Strategy, Launch M...more