AMA: Etsy Senior Director, Product Marketing, Maureen Sitterson on Developing Your Product Marketing Career Path
January 21 @ 9:00AM PT
View AMA Answers
👋 Maureen Sitterson
Hi all, I'm Maureen Sitterson, Senior Director of Seller Growth & Retention at Etsy
• 👋 Based in: Atlanta, GA
• 🧠 Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
• 💬 Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
• 🍦 Fun fact: When I was growing up my dream was to be in the WNBA
• 👋 Based in: Atlanta, GA
• 🧠 Top of mind: Ensuring my team is set up for success with clear goals and a plan for 2026
• 💬 Ask me about: Product Marketing, 2-sided marketplaces, B2B Marketing.
• 🍦 Fun fact: When I was growing up my dream was to be in the WNBA
Etsy Senior Director, Seller Growth & Retention • 1y
This is a great question! As a new PMM on a team or new to a company, the most important thing that helps build credibility is trust with partners in product and marketin...
11897 Views
2 requests
What are some suggestions or tips for how to segue in product marketing?
I’m relatively new to marketing (have done some freelancing in social media and influencer marketing). But I have a strong interest in messaging, positioning and understanding the customer, and I think Product Marketing could be a good fit for me.
Etsy Senior Director, Seller Growth & Retention • 1y
You can segue into product marketing by either 1) strategically taking on projects in your current role that give you product marketing adjacent experience (like helping ...
968 Views
2 requests
Etsy Senior Director, Seller Growth & Retention • 1y
A head of PMM needs to have a birds eye view of the overall customer experience and the road map for improvements and be able to translate that into a strong narrative. A...
532 Views
1 request
Etsy Senior Director, Seller Growth & Retention • 1y
Messaging and positioning is crucial to PMM, but writing is a skill that can absolutely be developed. A few ideas to improve your writing: Find a great mentor and have t...
426 Views
1 request
Etsy Senior Director, Seller Growth & Retention • 1y
Challenge: When I was working at American Express, I was focused on leading organic growth after we ended our partnership with Costco. This was a very challenging time fo...
529 Views
2 requests
Etsy Senior Director, Seller Growth & Retention • 1y
I'll share 4 instead of 3! Here are the 4 things I would focus on developing: Strong command of key metrics, and ability to use them to tell a clear storyAbility to disti...
490 Views
1 request
Etsy Senior Director, Seller Growth & Retention • 1y
I think this all depends on where you personally see your career going. If you love product marketing and want to stay in the product marketing function, I firmly believe...
482 Views
1 request