AMA: Eventbrite Global Head of Marketplace Marketing, Yify Zhang on Develping Your Product Marketing Career

I was hired into my current management role, but in terms of how I moved from an IC to a management role earlier in my career: The company I was working for was building ...

The competencies that moves one from individual contributor to manager are not unique to Product Marketing. What is unique is how these are applied, within the PMM scope ...

I've found Product Marketing Alliance courses to be very helpful. Otherwise, advancing in PMM is really more about on the job experiences than courses/certification. Cour...

Being a great writer is not a critical skill for being a great PMM. I would focus your attention on getting good at "positioning", identifying what truly matters to custo...

There are four areas of competencies as a PMM / PMM leader. It is usually good to focus on one of these as your unique "strength" and keep the rest going so that you are ...

I think every product marketer can benefit from working at least one job in a role outside of Product Marketing. This helps you gain perspective on how marketing channels...