Yify Zhang

I've found Product Marketing Alliance courses to be very helpful. Otherwise, advancing in PMM is really more about on the job experiences than courses/certification. Cour...

The size of your target customers influences the types of channels you lean into with your communications and the motion of each. The question to ask yourself is: where a...

There are four areas of competencies as a PMM / PMM leader. It is usually good to focus on one of these as your unique "strength" and keep the rest going so that you are ...

The competencies that moves one from individual contributor to manager are not unique to Product Marketing. What is unique is how these are applied, within the PMM scope ...

I was hired into my current management role, but in terms of how I moved from an IC to a management role earlier in my career: The company I was working for was building ...

Being a great writer is not a critical skill for being a great PMM. I would focus your attention on getting good at "positioning", identifying what truly matters to custo...

A GTM typically includes risks around how certain groups of customers may react to the change in experience, be it the product, service, or pricing.Generally, these negat...

Collect insights through customer research. Research should be done regularly to get feedback from prospects or existing customers to find out what their needs are, and h...

Generally, GTMs accomplish one or of more of the following goals: Increase market share in a new, strategic market Increase market share in an existing market Increase r...

A strong GTM framework should include:Product strategy: why are we doing this - is it helping the company enter an untapped market or increase share in an existing market...