AMA: Eventbrite Head of Creator Marketplace Product Marketing, Yify Zhang on Go-To-Market Strategy

Generally, GTMs accomplish one or of more of the following goals: Increase market share in a new, strategic market Increase market share in an existing market Increase r...

A GTM typically includes risks around how certain groups of customers may react to the change in experience, be it the product, service, or pricing.Generally, these negat...

GTMs at earlier stage organizations are more about creating moments of virality and making strategic use of limited resources. Whereas at later stage organizations it is ...

A strong GTM framework should include:Product strategy: why are we doing this - is it helping the company enter an untapped market or increase share in an existing market...

The key with getting buy-in with senior stakeholders is to engage them at the right time, with the right level of detail, so that you’re able to understand what matters m...

For feature updates that are minor in terms of its impact to an organization and or the customer experience, my advice would be to get Product teams to work as directly w...

It's important to identify the components of the GTM that aren't working (as well as those that are) and figure out the root cause. Then, craft a path forward that has th...

The size of your target customers influences the types of channels you lean into with your communications and the motion of each. The question to ask yourself is: where a...

It depends on the size of the GTM and its impact on the organization, both positively and in terms of its potential negative risk impact.In the case of a major, value pro...