AMA: Facebook Head of Product Marketing, VR Fitness, Media and Work, Susan J. Park on Global / Remote Product Marketing

I have started to ask "What is the biggest trade-off decision you had to make?" Most people go straight to themselves and a trade-off that they've had to make about a j...

Examine the materials and get honest feedback. If the smaller region needs more than your bigger regions then something may be off. Maybe things need to be changed, but...

Sharebird is a fantastic network. It’s wonderful to see communities sprout around this fun and challenging career path that can lead to a variety of successful positions....

Expected: Working with multiple timezones Language barriers/poor translations Cultural issues Getting individuals to focus on the team dynamics so we can work as a globa...

I love this question. Instead of trying to convince them, I would listen to their concerns and try to alter the product to make it relevant, especially if the market has...

Align your culture, the rest will follow. Drink up that company Kool-Aid. :-) Then after, ensure the guidelines are practices are evangelized and understood. No one l...

Build confidence and context with your team. The book “The Culture Map” by Erin Meyers relates a person’s communication styles and how to gain their trust. It’s a great ...

Challenges:If you are away from your product and engineering team and conversations/changes on the product happen in hallways not in meetings. If this is happening to you...

If you have global projects or have syndicated a regional product to the global level, I would think that experience is relevant. If you are a regional product marketing...

Timezones: If you have to make a 1a call work, do it. But then give yourself a break or a reward. You have to make allowances outside of your personal time to make pro...