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Susan "Spark" Park

Susan "Spark" Park

Director of Product Marketing, Monzo

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Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingFebruary 4
I invented the 5A Framework for GTM to easily communicate a nd keep track the top objectives of a Go-To-Market plan.  1. Audience: You must understand your target(s), and how it will be best to approach them.  2. Angle: What is your message/angle. This will tell your audience(s) how you ...Read More
12062 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingMay 27
I have started to ask "What is the biggest trade-off decision you had to make?"  Most people go straight to themselves and a trade-off that they've had to make about a job or career path, not a company decision. One interviewee floored me when he talked about hard decisions on needing to lay-o...Read More
5268 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingFebruary 4
Accomplishments or goals: This is a critical A (please refer to Spark's 5A Framework or other answers) that can be very hard to figure out, but it's worth the time to build them.  I like to think of KPIs in two buckets:  1. New/nascent products need to drive Retention. Set up your Acccomplishme...Read More
3588 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingFebruary 4
I built the 5A Framework of GTM for this question. :-) I know where you're coming from. You're proud of your incredibly, detailed GTM, but you need to present this plan to your GTM team, and you're in a sea of product documents and spreadhseets and you're unsure of what points to bring up. Create...Read More
3342 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingMay 27
We're going to need to shift from a meeting-first GTM strategy to webinar-first and content marketing strategies in B2B. Consumer GTM will need to remove an events, tentpoles, etc as well, but I see more of the B2B space being affected by the lack of facetime with their clients. We've already b...Read More
2486 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingMay 27
Expected: * Working with multiple timezones * Language barriers/poor translations * Cultural issues * Getting individuals to focus on the team dynamics so we can work as a global unit * Countries/regional teams coming up with their own narratives and strategies. Unexpected * Distr...Read More
1924 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingMay 27
I love this question. Instead of trying to convince them, I would listen to their concerns and try to alter the product to make it relevant, especially if the market has a strong track record of being right. If you can’t make the feature requirements in time to do so, cut the market from the laun...Read More
1877 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingMay 27
If you have global projects or have syndicated a regional product to the global level, I would think that experience is relevant. If you are a regional product marketing manager and do not have a project like that to speak of then work on getting one. This will help with your own visibility and h...Read More
1744 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingMay 27

Sharebird and the Product Marketing Alliance are fantastic networks. It’s wonderful to see communities sprout around this fun and challenging career path that can lead to a variety of successful positions. Use your network and ask questions as much as possible.

1718 Views
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product MarketingFebruary 3
Instead of a "vertical focus" go forward with a New Audience focus so you can leverage the 5A GTM framework , and ensure you're thinking through a consumers' need.  Also, if you focus on a new user, you can also employ the "Job to be done" framework, which can help narrow what the customer reall...Read More
1712 Views
Credentials & Highlights
Director of Product Marketing at Monzo
Top Product Marketing Mentor List
Lives In London, ENG
Knows About Vertical Product Marketing, Multi-Year Product Launches, Release Marketing, Market Re...more