I invented the 5A Framework for GTM to easily communicate a nd keep track the
top objectives of a Go-To-Market plan. Audience: You must understand your
target(s), and...Read More
Content
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • February 4
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 27
I have started to ask "What is the biggest trade-off decision you had to make?"
Most people go straight to themselves and a trade-off that they've had to make
about a...Read More
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 27
We're going to need to shift from a meeting-first GTM strategy to webinar-first
and content marketing strategies in B2B. Consumer GTM will need to remove an
events, te...Read More
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 27
Expected: Working with multiple timezones Language barriers/poor translations
Cultural issues Getting individuals to focus on the team dynamics so we can work
as a glo...Read More
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 27
I love this question. Instead of trying to convince them, I would listen to
their concerns and try to alter the product to make it relevant, especially if
the market h...Read More
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 27
Build confidence and context with your team. The book “The Culture Map” by Erin
Meyers relates a person’s communication styles and how to gain their trust. It’s
a grea...Read More
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • February 4
Accomplishments or goals: This is a critical A (please refer to Spark's 5A
Framework or other answers) that can be very hard to figure out, but it's worth
the time to ...Read More
What are some of the best resources for Product Marketers to refer to as they grow in their careers?
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 27
Sharebird and the Product Marketing Alliance are fantastic networks. It’s
wonderful to see communities sprout around this fun and challenging career path
that can lead...Read More
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 27
Challenges:If you are away from your product and engineering team and
conversations/changes on the product happen in hallways not in meetings. If this
is happening to ...Read More
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Head of Product Marketing, VR Work Experiences, Oculus at Meta • May 27
If you have global projects or have syndicated a regional product to the global
level, I would think that experience is relevant. If you are a regional product
marketi...Read More
Credentials & Highlights
Head of Product Marketing, VR Work Experiences, Oculus at Meta
Product Marketing AMA Contributor
Lives In London, ENG
Knows About Product Launches, Release Marketing, Product Marketing Career Path,
Vertical Product ...more