I don't have a favorite, but Horizon Workrooms has been pretty cool. I was on
the launch team (shout-out to Yuxi Wang who was the PMM on the project), and I
left a fantastic job on Gaming to work on this project. The technology is
incredible and is helping me realize my personal dream of being to...more
"A product launch is like giving birth. You work so hard on preparing for the
birth, but then you have a baby to take care of after," Yuxi Wang, PMM at Meta.
The Product Launch is just the "birthing process" of the product. Establish
early metrics please use the 5A Framework for GTM to determine...more
Instead of a "vertical focus" go forward with a New Audience focus so you can
leverage the 5A GTM framework , and ensure you're thinking through a consumers'
Also, if you focus on a new user, you can also employ the "Job to be done"
framework, which can help narrow what the customer reall...more
1. Audience: Understand your target(s)
2. Angle: Tell your audience(s) how you solve a problem
3. Accomplishments: Have goals and milestones
4. Activate: How to execute your plan
5. Assess: Evaluate and adjust
Most of all empower your XFN team to ensure you have the tactics s...more
Do not launch in that market/region if you do not have support. Instead, focus
on other areas/regions that do, shore up your resources and be a bigger success.
Nothing is more attractive than a successful product elsewhere, so if you find
success in other regions, the stakeholder will be asking f...more
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Why: I had a new boss that did not trust me yet, nor hired me and didn't
understand my Google background and I needed to gain their trust as well as the
Thinking back I grew significanlty during this because I had to earn the trust
of a new manager AND my XFN team to ...more
I built the 5A Framework of GTM for this question. :-) I know where you're
coming from. You're proud of your incredibly, detailed GTM, but you need to
present this plan to your GTM team, and you're in a sea of product documents and
spreadhseets and you're unsure of what points to bring up. Create...more
Accomplishments or goals: This is a critical A (please refer to Spark's 5A
Framework or other answers) that can be very hard to figure out, but it's worth
the time to build them.
I like to think of KPIs in two buckets:
1. New/nascent products need to drive Retention. Set up your Acccomplishme...more
I invented the 5A Framework for GTM to easily communicate a nd keep track the
top objectives of a Go-To-Market plan.
1. Audience: You must understand your target(s), and how it will be best to
2. Angle: What is your message/angle. This will tell your audience(s) how you
Head of Product Marketing, VR Work Experiences, Oculus
Championing Women in the PMM Craft with Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, OCULUS at Meta (formerly Facebook)
Susan, aka Spark, joins us in this week’s episode sharing her journey into her
current role, working on virtual reality work experiences. She has had a
marathon career that has not come without sacrifice and hard work. In this
interview Mary and Spark discuss the core PMM principles that have he...more
Credentials & Highlights
Head of Product Marketing, VR Work Experiences, Oculus at Meta