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Susan J. Park

Head of Product Marketing, VR Work Experiences, Oculus, Facebook
Susan J. Park
Head of Product Marketing, VR Work Experiences, Oculus, Facebook
Added September 7, 2021Published in The Essential Go-To-Market's

Video: The importance of building the right team structure for GTM, with Susan "Spark" Park from Oculus VR

What are some of the most important things to think about when building the right team structure for a GTM launch? In this episode, I interview Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, at Oculus, where she leads a team of product marketers focused on enabling platform features and experiences to make work possible in Virtual Reality. Check out the full episode here, and a short snippet below: We talk about ✅ Her top takeaways which include understanding your target ...more
Added July 1, 2021Published in PMM Interviews's

Video: PMM Interviews with Facebook's Head of Product Marketing, VR Work Experiences, Oculus, Susan Park

After recently crushing the internal interview process to become Facebook’s new Head of Product Marketing for OCULUS VR Work Experiences, Spark is here to give us the interview advice that helped her land the role. We’ll cover the 4 key skills she looks for in candidates and how Facebook structures their hiring process to determine if you have them. We’ll also find out how to properly prepare for an interview and how to use that information to your advantage.
Added February 17, 2021Published in AMA's

AMA: Facebook Head of Product Marketing, VR Work Experiences, OCULUS, Susan J. Park on Multi-year, Transformative Product Launches

Facebook Head of Product Marketing, VR Work Experiences, OCULUS, Susan J. Park

on Multi-year, Transformative Product Launches

Head of Product Marketing, VR Work Experiences, Oculus
Facebook
Head of Product Marketing, VR Work Experiences, Oculus at Facebook
Success = Changed the behavior of the customer to embrace the transformative shift. For every successful launch, we were able to change the behavior of the customer, and the customer created a habit to use that experience.  We think about metrics that will show a behavior shift of the custo...more
Head of Product Marketing, VR Work Experiences, Oculus at Facebook
Feature launches can be a snoozefest.  If it's just a feature launching, is it worth publicizing this to the customer?   Every launch should have is a packaged story of WHY you're telling the customer about it and how it's going to change their behavior. If it's not worth a big hoopla, don'...more

Podcast: Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook

Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
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Added April 23, 2020Published in AMA's

AMA: Facebook Head of Gaming Ads Product Marketing, Susan J. Park on Global / Remote Product Marketing

Facebook Head of Gaming Ads Product Marketing, Susan J. Park

on Global / Remote Product Marketing

Head of Product Marketing, VR Work Experiences, Oculus
Facebook
Head of Product Marketing, VR Work Experiences, Oculus at Facebook
I have started to ask "What is the biggest trade-off decision you had to make?"  Most people go straight to themselves and a trade-off that they've had to make about a job or career path, not a company decision. One interviewee floored me when he talked about hard decisions on needing to lay-o...more
Head of Product Marketing, VR Work Experiences, Oculus at Facebook
Challenges: If you are away from your product and engineering team and conversations/changes on the product happen in hallways not in meetings. If this is happening to you, try and advocate that to change, but if it doesn’t, perhaps find a new role or specialty. If you don’t, your role may be cha...more