Susan "Spark" Park

I invented the 5A Framework for GTM to easily communicate a nd keep track the top objectives of a Go-To-Market plan.  Audience: You must understand your target(s), and...Read More

I have started to ask "What is the biggest trade-off decision you had to make?"  Most people go straight to themselves and a trade-off that they've had to make about a...Read More

We're going to need to shift from a meeting-first GTM strategy to webinar-first and content marketing strategies in B2B. Consumer GTM will need to remove an events, te...Read More

Expected: Working with multiple timezones Language barriers/poor translations Cultural issues Getting individuals to focus on the team dynamics so we can work as a glo...Read More

I love this question. Instead of trying to convince them, I would listen to their concerns and try to alter the product to make it relevant, especially if the market h...Read More

Build confidence and context with your team. The book “The Culture Map” by Erin Meyers relates a person’s communication styles and how to gain their trust. It’s a grea...Read More

Accomplishments or goals: This is a critical A (please refer to Spark's 5A Framework or other answers) that can be very hard to figure out, but it's worth the time to ...Read More

Sharebird and the Product Marketing Alliance are fantastic networks. It’s wonderful to see communities sprout around this fun and challenging career path that can lead...Read More

Challenges:If you are away from your product and engineering team and conversations/changes on the product happen in hallways not in meetings. If this is happening to ...Read More

If you have global projects or have syndicated a regional product to the global level, I would think that experience is relevant. If you are a regional product marketi...Read More