Susan "Spark" Park

I invented the 5A Framework for GTM to easily communicate a nd keep track the top objectives of a Go-To-Market plan. Audience: You must understand your target(s), and h...

Accomplishments or goals: This is a critical A (please refer to Spark's 5A Framework or other answers) that can be very hard to figure out, but it's worth the time to bui...

I built the 5A Framework of GTM for this question. :-) I know where you're coming from. You're proud of your incredibly, detailed GTM, but you need to present this pla...

I have started to ask "What is the biggest trade-off decision you had to make?" Most people go straight to themselves and a trade-off that they've had to make about a j...

Instead of a "vertical focus" go forward with a New Audience focus so you can leverage the 5A GTM framework , and ensure you're thinking through a consumers' need. Also,...

We're going to need to shift from a meeting-first GTM strategy to webinar-first and content marketing strategies in B2B. Consumer GTM will need to remove an events, tent...

Absolutely. Audience: Understand your target(s) Angle: Tell your audience(s) how you solve a problem Accomplishments: Have goals and milestones Activate: How to execut...

Expected: Working with multiple timezones Language barriers/poor translations Cultural issues Getting individuals to focus on the team dynamics so we can work as a globa...

I love this question. Instead of trying to convince them, I would listen to their concerns and try to alter the product to make it relevant, especially if the market has...

Sharebird is a fantastic network. It’s wonderful to see communities sprout around this fun and challenging career path that can lead to a variety of successful positions....