Susan "Spark" Park
Head of Product Marketing, VR Work Experiences, Oculus, Meta
Content
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • February 3
I invented the 5A Framework for GTM to easily communicate a nd keep track the top objectives of a Go-To-Market plan. 1. Audience: You must understand your target(s), and how it will be best to approach them. 2. Angle: What is your message/angle. This will tell your audience(s) how you ......Read More
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Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
I have started to ask "What is the biggest trade-off decision you had to make?" Most people go straight to themselves and a trade-off that they've had to make about a job or career path, not a company decision. One interviewee floored me when he talked about hard decisions on needing to lay-o......Read More
4371 Views
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
We're going to need to shift from a meeting-first GTM strategy to webinar-first and content marketing strategies in B2B. Consumer GTM will need to remove an events, tentpoles, etc as well, but I see more of the B2B space being affected by the lack of facetime with their clients. We've already b......Read More
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Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • February 3
Accomplishments or goals: This is a critical A (please refer to Spark's 5A Framework or other answers) that can be very hard to figure out, but it's worth the time to build them. I like to think of KPIs in two buckets: 1. New/nascent products need to drive Retention. Set up your Acccomplishme......Read More
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Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • February 3
I built the 5A Framework of GTM for this question. :-) I know where you're coming from. You're proud of your incredibly, detailed GTM, but you need to present this plan to your GTM team, and you're in a sea of product documents and spreadhseets and you're unsure of what points to bring up. Create......Read More
1523 Views
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Expected: * Working with multiple timezones * Language barriers/poor translations * Cultural issues * Getting individuals to focus on the team dynamics so we can work as a global unit * Countries/regional teams coming up with their own narratives and strategies. Unexpected * Distr......Read More
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Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
I love this question. Instead of trying to convince them, I would listen to their concerns and try to alter the product to make it relevant, especially if the market has a strong track record of being right. If you can’t make the feature requirements in time to do so, cut the market from the laun......Read More
1492 Views
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Build confidence and context with your team. The book “The Culture Map” by Erin Meyers relates a person’s communication styles and how to gain their trust. It’s a great read for working with other cultures, and explains business norms, especially around feedback delivery, very well. Also it will ......Read More
1444 Views
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
Challenges: If you are away from your product and engineering team and conversations/changes on the product happen in hallways not in meetings. If this is happening to you, try and advocate that to change, but if it doesn’t, perhaps find a new role or specialty. If you don’t, your role may be cha......Read More
1361 Views
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus • May 26
If you have global projects or have syndicated a regional product to the global level, I would think that experience is relevant. If you are a regional product marketing manager and do not have a project like that to speak of then work on getting one. This will help with your own visibility and h......Read More
1361 Views
Credentials & Highlights
Head of Product Marketing, VR Work Experiences, Oculus at Meta
Product Marketing AMA Contributor
Lives In London, ENG
Knows About Go-To-Market Strategy, Product Marketing Career Path, Vertical Product Marketing, Rel......more