AMA: Facebook Head of Product Marketing, VR Fitness, Media and Work, Susan J. Park on Multi-year, Transformative Product Launches
March 18 @ 12:00PM PT
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I want to know how to get my product team to support efforts outline the desired product benefits, so we can discuss a marketing plan earlier in the process. I'd also like advice on how to let them know, in as kind a way as possible, that some improvements/repairs should probably not be launched because it's the natural progression of our product's capabilities.
I'm rather new to PMM and started with a new company remotely, so I'm excited to hear any advice on working remotely with all our different stakeholders without back to back meetings.
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
PART 1: DOCUMENTING AND TESTING PRODUCT BENEFITS The product's team job is to lay out the Minimum Viable Product and the ideal scenario and technology of what's availab...
865 Views
5 requests
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
Success = Changed the behavior of the customer to embrace the transformative shift. For every successful launch, we were able to change the behavior of the customer, and...
1116 Views
2 requests
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
A tech company should always think about having transformative bets. These big bets are what will create a diversified company with multiple things they are good at in o...
1740 Views
3 requests
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
Behavioral metrics. If you've changed the behavior of your customer base to to something else, you're succeeding. If not, and you haven't been able to retain or continu...
1539 Views
1 request
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
Everything is a trade-off discusssion. If you launch a big bet before a product is "there" there will be risks, but if launching the product comes with acceptable risk a...
1918 Views
3 requests
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
Build fast feedback loops with cheerleaders and challengers How you build your feedback loops will determine your product trajectory. You need to ensure your recruiting ...
1822 Views
2 requests
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
Feature launches can be a snoozefest. If it's just a feature launching, is it worth publicizing this to the customer? Every launch should have is a packaged story of...
934 Views
4 requests