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Susan "Spark" Park

Susan "Spark" Park

Meta Head of Product Marketing, VR Work Experiences, Oculus

AMA: Facebook Head of Product Marketing, VR Fitness, Media and Work, Susan J. Park
on Multi-year, Transformative Product Launches

March 18 @ 12:00PM PST
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Facebook Head of Product Marketing, VR Fitness, Media and Work, Susan J. Park on Multi-year, Transformative Product Launches
Top Questions
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusMarch 18
PART 1: DOCUMENTING AND TESTING PRODUCT BENEFITS   The product's team job is to lay out the Minimum Viable Product and the ideal scenario and technology of what's available. A strong product marketer can take the minimum product specifications, speak to potential customers and figure out which p......Read More
777 Views
5 requests
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusMarch 18
Feature launches can be a snoozefest.  If it's just a feature launching, is it worth publicizing this to the customer?   Every launch should have is a packaged story of WHY you're telling the customer about it and how it's going to change their behavior. If it's not worth a big hoopla, don'......Read More
806 Views
4 requests
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusMarch 18
Success = Changed the behavior of the customer to embrace the transformative shift. For every successful launch, we were able to change the behavior of the customer, and the customer created a habit to use that experience.  We think about metrics that will show a behavior shift of the custo......Read More
1027 Views
2 requests
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusMarch 18
A tech company should always think about having transformative bets. These big bets are what will create a diversified company with multiple things they are good at in order to continue to grow in size and scale. Multiple bets are nice, but many companies can't afford them. So shoring up the righ......Read More
1093 Views
3 requests
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusMarch 18
Behavioral metrics. If you've changed the behavior of your customer base to to something else, you're succeeding. If not, and you haven't been able to retain or continue a habit-forming change, go back to the drawing board. It's important to ensure you have these metrics lined up even into ......Read More
926 Views
1 request
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusMarch 18
Everything is a trade-off discusssion. If you launch a big bet before a product is "there" there will be risks, but if launching the product comes with acceptable risk and you can still hit the metrics you want to hit, you can do it. I've recently stolen this durable decision framework and find i......Read More
1215 Views
3 requests
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusMarch 18
Build fast feedback loops with cheerleaders and challengers How you build your feedback loops will determine your product trajectory. You need to ensure your recruiting the right customer type, but also go out of your way to try and include cheerleaders (people a bit more on the cutting edge) ......Read More
1176 Views
2 requests