AMA: Facebook Former Product Marketing Lead, Measurement, Alex Lobert on Influencing the Product Roadmap
August 26 @ 10:00AM PT
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Meta Product Marketing Lead, Facebook Monetization • 4y
The first piece of research is typically WITH the product team - aligning on the key things that we don't know, but need to know to make better product or feature decisio...
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Meta Product Marketing Lead, Facebook Monetization • 4y
During roadmapping, each product team articulates the "understand needs" for their product area and what we will do with the information to improve the product. This proc...
728 Views
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How do you get product management to focus more on customer problems and solving them, and less on shipping features that customers don't need?
They want to convey 20+ features to the public when we should only focus on top 3-5 features then figure out what the true benefit is to the end user.
Meta Product Marketing Lead, Facebook Monetization • 4y
I suggest that you start by taking a step back to really diagnose the problem. Why is it that the team wants to ship so many features? I try to always assume good intent...
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Have you found a good framework to communicate your product roadmap to customers?
We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines.
Meta Product Marketing Lead, Facebook Monetization • 4y
I find it both tricky and exciting to share your product roadmap with customers. I agree it's hard to strike the right balance of specific yet not tie your hands. But als...
571 Views
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Meta Product Marketing Lead, Facebook Monetization • 4y
Two mistakes I've seen are: (1) Not getting on the same page as to the goals for the product. If you don't have a shared undersatnding with your PM / your product team as...
1263 Views
7 requests
Meta Product Marketing Lead, Facebook Monetization • 4y
I find that the key difference between influencing a 3 year product vision vs. features for the next quarter are about the precision / availability of information. The ne...
1194 Views
3 requests
How can you prove to hiring managers in the interview process that you can hit the ground running as someone transitioning to product marketing?
My background is in account management and client services. I'm nervous that I'll be asked questions that I don't have direct experience to answer. Anyway to answer questions based on my transferable skills to prove that I'm not a hiring risk?
Meta Product Marketing Lead, Facebook Monetization • 4y
I find diverse experiences to be valuable to product marketing. When I think about research and influencing the roadmap, what is most important to me is: Can this person...
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