Alex Lobert

I'm big on updating information based on actions that need to be taken / decision that need to be made. When it comes to market research and personas, clarify what deci...

The two biggest mistakes I see are (1) not having a clear goal as to what you want to learn from customers and how this will inform product / go-to-market strategy, and (...

To assess the performance of sales enablement materials, I recommend using a mix of feedback and usage data. Feedback. Regularly gather feedback from the sales team thr...

To create your sales enablement roadmap identify the opportunity you need to capture, uncover the barriers to adoption, and then deliver new materials and activations tha...

Building a new product launch process can seem daunting. To do this, I recommend: Start small. Focus on delivering value. Scale once you have “process market fit” S...

I recommend a two-part approach to getting sales feedback on sales collateral: Create a sales council: Identify a small set of sales team members that are motivated to p...

To know if a launch is successful, we look at if people are using our product and if they are getting the value we anticipated. We informally review metrics weekly with m...

I recommend a combination of training, support, and ongoing refreshers / support. Comprehensive Training: First and foremost, you need to develop a training program. Th...

Good internal communication is a super power of great product teams but it doesn’t happen without concerted effort. The benefits are big though. Gets everyone in the co...

When gathering competitive intel, I find the most important thing is to have the goal for it clearly mapped out. Why does Sales (or product) want the competitive intel? W...