Profile
Alex Lobert

Alex Lobert

Product Marketing Lead, Facebook for Business & Commerce, Meta

Content

Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceMarch 16
I'm big on updating information based on actions that need to be taken / decision that need to be made.  When it comes to market research and personas, clarify what decisions you need to make based on the information and the cadence to which you will make them. If you use market research to in......Read More
1867 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceMarch 16
The two biggest mistakes I see are (1) not having a clear goal as to what you want to learn from customers and how this will inform product / go-to-market strategy, and (2) not truly prioritizing or resourcing the effort.  With regard to (1), I find it's really important to be clear about what......Read More
1421 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceSeptember 27
I’ll keep this one simple. To track and sequence activities, create a “Run of Show.” The Run of Show is a document that has every activity, who will do it, when, and if necessary the asset to accomplish the activity (i.e. email copy, social assets, pitch decks, etc.). I just use a table in ......Read More
1405 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceSeptember 27
Building a new product launch process can seem daunting. To do this, I recommend: 1. Start small. 2. Focus on delivering value. 3. Scale once you have “process market fit” Start small. Create 1-2 simple templates and process. This will help you get wins and keep maintenance / overhead lo......Read More
1349 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceSeptember 27
To know if a launch is successful, we look at if people are using our product and if they are getting the value we anticipated. We informally review metrics weekly with more detailed analysis done each month. A bit more on each metric. * Usage is simple at the top line. We look at adoption a......Read More
1318 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceSeptember 27
This might sound too simple but I find the best predictor as to if your launch will work is feedback from the closest people you can find to the customer. I always recommend my team run messaging and go-to-market assets by internal experts on your customer like sales teams or friendly customer......Read More
1267 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceSeptember 27
Launching a feature to a new geography brings its own set of nuances. I find there are a number of pre-launch considerations as well as post-launch metrics to watch. Pre-launch, you want to evaluate if there are market specific regulations, competitive dynamics, or customer dynamics that neces......Read More
1259 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceSeptember 27
Good internal communication is a super power of great product teams but it doesn’t happen without concerted effort. The benefits are big though. * Gets everyone in the company aligned as to how they can support your launch * Surfaces potential product launch issues / conflicts. * Recognizes......Read More
1241 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceMarch 7
To create your sales enablement roadmap identify the opportunity you need to capture, uncover the barriers to adoption, and then deliver new materials and activations that address those barriers. 1. Identify the Opportunity: Which segment or customers do you need to drive action from? And w......Read More
1156 Views
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & CommerceMarch 7
I recommend a two-part approach to getting sales feedback on sales collateral: 1. Create a sales council: Identify a small set of sales team members that are motivated to provide feedback on sales collateral — what’s working, what isn’t, what’s missing. These sales members are often the......Read More
1133 Views
Credentials & Highlights
Product Marketing Lead, Facebook for Business & Commerce at Meta
Top Product Marketing Mentor List
Top 10 Product Marketing Contributor
Lives In Chicago, Illinois
Knows About Analyst Relations, Product Marketing Soft and Hard Skills, Vertical Product Marketing......more