AMA: Figma Product Marketing Lead, Priya Kotak on Product Launches
February 24 @ 9:00AM PT
View AMA Answers
Figma Product Marketing • 4y
As teams scale and more processes are put into place to streamline go-to-market, PMMs can become overly reliant on launch playbooks. We’ve all been there — you identify t...
1664 Views
8 requests
Figma Product Marketing • 4y
At Figma we use a few different types of in-app messaging to reach users depending on what information we’re sharing. While in-app messaging can be a great way to reach u...
1112 Views
1 request
What are some methods (e.g weekly company-wide emails) that the PMM team helps to keep the entire company informed on what was released this past week/month and the upcoming releases? How do you get the Product teams to help contribute to these updates?
There have been scenarios in the past where different teams (e.g customer success) across the company were not informed of releases promptly and it caused a lot of confusion/chaos.
Figma Product Marketing • 4y
Methods for keeping everyone up to date will vary from company to company, based on the communication norms in place. At Figma, here are some of the ways we keep internal...
1034 Views
1 request
Figma Product Marketing • 4y
This always starts with defining your audience. Once you know who you’re trying to reach, you can prioritize the best channels to reach them. There are two questions that...
3466 Views
2 requests
How do you test messaging before launching a new product? What are different approaches that would help us be confident about the message that would result in better conversion?
I took a survey and in person interviews with customers and did different exercises but I am wondering what would make me more confident about the message
Figma Product Marketing • 4y
I’m a big advocate of getting messaging in front of customers and potential customers directly. Here are a few ways I’ve done that recently: Test messaging in product be...
26072 Views
1 request
Figma Product Marketing • 4y
Measuring success starts with defining what success looks like. This is most successful when it’s a cross-functional effort, and teams across the organization are bought ...
1558 Views
1 request
Figma Product Marketing • 4y
I believe the key to having a cohesive launch narrative comes down to putting your new product into context of your existing product(s). While each product will need its ...
2442 Views
1 request
Figma Product Marketing • 4y
In April 2021 we launched our second product, FigJam, into beta, allowing anyone to use it for free for 10+ months until we released it as a paid product. Here are some w...
3542 Views
2 requests
Figma Product Marketing • 4y
I’m generally in favor of being transparent with customers when it comes to the product roadmap. It can be a great opportunity for Account Managers to engage with custome...
1045 Views
1 request
If you have to improve the adoption rate of a SaaS product, where would you start?
Like what are the first things you would check/do?
Figma Product Marketing • 4y
A common pitfall when trying to improve feature/product adoption is to jump straight into tactics. This often results in emails and in-product messaging that doesn’t have...
7483 Views
2 requests