Priya Kotak

I’m a big advocate of getting messaging in front of customers and potential customers directly. Here are a few ways I’ve done that recently: Test messaging in product be...

A common pitfall when trying to improve feature/product adoption is to jump straight into tactics. This often results in emails and in-product messaging that doesn’t have...

In April 2021 we launched our second product, FigJam, into beta, allowing anyone to use it for free for 10+ months until we released it as a paid product. Here are some w...

This always starts with defining your audience. Once you know who you’re trying to reach, you can prioritize the best channels to reach them. There are two questions that...

I believe the key to having a cohesive launch narrative comes down to putting your new product into context of your existing product(s). While each product will need its ...

As teams scale and more processes are put into place to streamline go-to-market, PMMs can become overly reliant on launch playbooks. We’ve all been there — you identify t...

Measuring success starts with defining what success looks like. This is most successful when it’s a cross-functional effort, and teams across the organization are bought ...

At Figma we use a few different types of in-app messaging to reach users depending on what information we’re sharing. While in-app messaging can be a great way to reach u...

I’m generally in favor of being transparent with customers when it comes to the product roadmap. It can be a great opportunity for Account Managers to engage with custome...

Methods for keeping everyone up to date will vary from company to company, based on the communication norms in place. At Figma, here are some of the ways we keep internal...