AMA: Product Marketing Leader, Jennifer Kay on Consumer Product Marketing
March 21 @ 10:00AM PST
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Product Marketing Leader, Jennifer Kay on Consumer Product Marketing
Top Questions
Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • March 21
Here are some tips on how to prepare for a Product Marketing Manager (PMM) interview: 1. Research the company: Before going to the interview, make sure you have a good understanding of the company, its products or services, and its target customers. Visit the company website, read its m......Read More
486 Views
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • March 21
If the product marketing team is placed within the marketing department, they may be more focused on the promotion and positioning of products rather than on the development of the product itself. In this case, their ability to influence the product roadmap may be limited as they may not have a d......Read More
577 Views
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • March 21
The short answer is this is going to be highly dependent and will be different given your company, product or service, stage, and marketing organization. Every company is different and the role of product marketing is never the same. That said, B2C product marketers focus on metrics that measure ......Read More
516 Views
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • March 21
Moving from B2B product marketing to B2C/consumer product marketing (or vice versa) can at times be a challenging transition, but it's definitely doable with the right strategy and approach. Here are some of my recommendations 1. Gain knowledge of the B2C market: Start by researching and studyi......Read More
465 Views
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • March 21
The ability to effectively build cross-functional relationships is really important in product marketing and understanding the role that each functional area plays in making a product successful. I'd put into this bucket knowing how each team measures their contribution (KPI's), what their proces......Read More
585 Views
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • March 21
The fundamental goal of building a strong position in the market remains the same between B2C and B2B: to understand the needs of your target audience and position your products or services as the best solution to meet those needs. And to move your customer to next action. In terms of tools an......Read More
632 Views
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • March 21
The specific skills and criteria may vary depending on the company and industry. If you are unsure what these are in your specific role, it's a conversation to have with your manager to understand the leveling rubric in your org. With that here are a few key skills or focus areas that grow in imp......Read More
580 Views
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Jennifer Kay Corridon
Yelp Product Marketing Expert & Mentor • March 21
B2C product marketing is a critical aspect of many companies' business strategies, particularly those in the consumer goods, retail, and e-commerce industries. Often in these organizations, the marketing team is going to be comprised of bigger teams of functional specialists or channel experts su......Read More
593 Views
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