AMA: Product Marketing Leader, Jennifer Kay on Consumer Product Marketing

B2C product marketing is a critical aspect of many companies' business strategies, particularly those in the consumer goods, retail, and e-commerce industries. Often in t...

The ability to effectively build cross-functional relationships is really important in product marketing and understanding the role that each functional area plays in mak...

If the product marketing team is placed within the marketing department, they may be more focused on the promotion and positioning of products rather than on the developm...

The specific skills and criteria may vary depending on the company and industry. If you are unsure what these are in your specific role, it's a conversation to have with ...

The short answer is this is going to be highly dependent and will be different given your company, product or service, stage, and marketing organization. Every company is...

The fundamental goal of building a strong position in the market remains the same between B2C and B2B: to understand the needs of your target audience and position your p...

Moving from B2B product marketing to B2C/consumer product marketing (or vice versa) can at times be a challenging transition, but it's definitely doable with the right st...

Here are some tips on how to prepare for a Product Marketing Manager (PMM) interview: Research the company: Before going to the interview, make sure you have a good unde...