Jennifer Kay Corridon

A case study is essentially a narrative that captures a specific moment of challenge or transformation in a business context. Similar to a story, a case study begins by s...

As a Product Marketing Manager , effectively communicating and sharing competitor analysis with your team and stakeholders is crucial for aligning everyone on the competi...

Here are several key sources and frameworks that I find valuable for gaining clarity on the competitive position. Market and Competitive Research: This includes studying ...

An exceptional one-pager doesn’t explain the product — it reframes the buyer’s reality and gives the rep language they can use immediately. Average one-pagers list featur...

Every company and every growth stage is different so the evaluative framework you utilize needs some flexibility. I recommend that your framework is developed in tandem w...

The fundamental goal of building a strong position in the market remains the same between B2C and B2B: to understand the needs of your target audience and position your p...

Simply put, it's a big commitment of time, effort, and energy to both build and maintain. My advice here is before diving in to build or if your assuming the responsibili...

The short answer is this is highly dependent and should be greatly influenced by the product and the company that you are part of. This is the dilemma of all things produ...

Here's how I've done it, even when there weren't existing customers that perfectly matched the persona criteria:Internal Teams and Stakeholders: I start by collaborating ...

Here are some tips on how to prepare for a Product Marketing Manager (PMM) interview: Research the company: Before going to the interview, make sure you have a good unde...