Profile
Jennifer Kay Corridon

Jennifer Kay Corridon

Product Marketing Expert & Mentor, Yelp

Content

Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorJune 19
As a Product Marketing Manager , effectively communicating and sharing competitor analysis with your team and stakeholders is crucial for aligning everyone on the competitive landscape and informing strategic decision-making. Here are some recommendations for how to approach this: 1. Clearly ar...Read More
903 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorOctober 12
Every company and every growth stage is different so the evaluative framework you utilize needs some flexibility. I recommend that your framework is developed in tandem with your partner stakeholders early on and is communicated often. A reliable framework includes a clear organizing principal, i...Read More
857 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorNovember 8
I think a universal experience among product marketers is that the role and contribution of product marketing is highly dependent on the company or organization that you are working for/ applying to- size, focus, where the pmm's sit in the organization, all are influencing factors. To that end, b...Read More
782 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorOctober 12
The short answer is this is highly dependent and should be greatly influenced by the product and the company that you are part of. This is the dilemma of all things product marketing, there is no one size fits all nor silver bullet answer. I've had equal success with pod models, where a product m...Read More
779 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorMarch 21
The fundamental goal of building a strong position in the market remains the same between B2C and B2B: to understand the needs of your target audience and position your products or services as the best solution to meet those needs. And to move your customer to next action. In terms of tools an...Read More
685 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorJune 20
1. Develop a Competitive Playbook: Create a comprehensive competitive playbook that outlines key information about each competitor, their offerings, strengths, weaknesses, and positioning. This playbook should serve as a go-to resource for your sales team, providing them with the nec...Read More
616 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorMarch 21
B2C product marketing is a critical aspect of many companies' business strategies, particularly those in the consumer goods, retail, and e-commerce industries. Often in these organizations, the marketing team is going to be comprised of bigger teams of functional specialists or channel experts su...Read More
595 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorOctober 12
The question comes up a lot in product marketing. It is particularly challenging when you are in a product marketing role or on projects that lean heavy into influence or when your organization is stacked with channel owners. Simply put- there is no one metric that suits all product marketing.  ...Read More
588 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorMarch 21
The ability to effectively build cross-functional relationships is really important in product marketing and understanding the role that each functional area plays in making a product successful. I'd put into this bucket knowing how each team measures their contribution (KPI's), what their proces...Read More
587 Views
Jennifer Kay Corridon
Jennifer Kay Corridon
Yelp Product Marketing Expert & MentorMarch 21
If the product marketing team is placed within the marketing department, they may be more focused on the promotion and positioning of products rather than on the development of the product itself. In this case, their ability to influence the product roadmap may be limited as they may not have a d...Read More
585 Views
Credentials & Highlights
Product Marketing Expert & Mentor at Yelp
Formerly Homebase, Angi, The Knot
Top Product Marketing Mentor List
Lives In Denver, CO
Knows About Product Marketing Soft Skills, Establishing Product Marketing, Competitive Positionin...more