AMA: Former MURAL Senior Director, Product Marketing, Sean Lauer on Product Launches
August 23 @ 10:00AM PT
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👋 Sean Lauer
👋 Sean Lauer (Charlotte, NC)
💼 VP Marketing at Augmentt. Previously VP Marketing at Instruqt, Senior Director of Product Marketing at Mural, and Global Product Marketing at Twitter.
🧪 Currently deep in an ICP, positioning, and messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
💼 VP Marketing at Augmentt. Previously VP Marketing at Instruqt, Senior Director of Product Marketing at Mural, and Global Product Marketing at Twitter.
🧪 Currently deep in an ICP, positioning, and messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
How do you evaluate your launch messaging when launching into a crowded market?
If you have a multi-pronged value prop
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