Sean Lauer

AMA: Former MURAL Senior Director, Product Marketing, Sean Lauer on Product Launches

August 23 @ 10:00AM PT
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👋 Sean Lauer
👋 Sean Lauer (Charlotte, NC)

💼 VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.

🧪 Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing

🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy

🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
When entering a competitive market, it's crucial to carefully evaluate your launch messaging to ensure maximum impact. There are three key factors to consider: Clarity...
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1205 Views
2 requests
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
When introducing a second product, the success of its launch depends on how it fits into the company's existing offering. There are several factors to consider:If the sec...
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522 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
When launching a product, it is important to choose the right channels to promote it. This involves using both data and strategy to make informed decisions. Here are some...
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565 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
During a product launch, it's common for certain areas to be overlooked. Below are key areas that might be neglected and the reasons for their oversight: Customer educ...
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599 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
When launching a product, there are different approaches depending on whether the target audience is a business or individual consumer. B2C launches aim for broad appeal ...
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620 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
To ensure a successful product launch, it is important to create buyer personas that are tailored to your target audience. Here is a high level process for building these...
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641 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
After a product launch, the immediate period is crucial for ensuring the product's long-term success. The following are six key factors to consider during this phase: ...
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542 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
It's important to track KPIs after launching a product to gain valuable insights into its initial performance and market reception. Here are some key takeaways to keep in...
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493 Views
1 request
Sean Lauer
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev2y
Before launching a product, it's important to conduct thorough testing and validation. Gathering feedback from the target audience can reveal valuable insights that can b...
...Read More
1249 Views
1 request