👋 Sean Lauer
👋 Sean Lauer (Charlotte, NC)
💼 VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.
🧪 Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
💼 VP Marketing at Instruqt. Previously Senior Director of Product Marketing at Mural and Global Product Marketing at Twitter.
🧪 Currently deep in a messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
Content
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
When managing a PMM team that covers multiple products or is matrixed, high-level or aggregate metrics are key. While more granular data may be needed to drive specific m...
3320 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
It's important to create a single source of truth so that stakeholders know where to look for the latest and greatest. If your company has a wiki (Notion, etc.), create a...
2438 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
For me, a full-stack product marketer is someone who is proficient in both inbound and outbound PMM. You can work with key stakeholders like sales, customer success, prod...
1789 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
As the first Head of PMM in a startup, you should use a structured approach over your first 30, 60, and 90 days: Day 0-30: Learning & discovery—Focus on learning a...
1602 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 9mo
An easy way to calculate your TAM, that I would also consider to be the PMM-led approach, is through defining your ICP:Clearly define your ICP so it's easy to understand ...
1398 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
Before launching a product, it's important to conduct thorough testing and validation. Gathering feedback from the target audience can reveal valuable insights that can b...
1249 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
When entering a competitive market, it's crucial to carefully evaluate your launch messaging to ensure maximum impact. There are three key factors to consider: Clarity...
1205 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2y
As the first PMM hire, you will need to do your research before you can prioritize needs. Here's a three-step plan that should guide you to success: Talk to stakeholder...
1171 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
A lot of people will sum up the role of PMM as "the voice of the customer." However, this explanation falls short of clearly defining swim lanes and also crosses into oth...
1166 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 9mo
AI is a supplement, not a replacement (at least today). While AI tools may speed up certain parts of a PMM's job, they don't replace the critical thinking and relational ...
1101 Views
Credentials & Highlights
VP of Marketing at Instruqt
Formerly Mural, Twitter, Anheuser-Busch InBev
Top Product Marketing Mentor List
Knows About Category Creation, Competitive Positioning, Release Marketing, Brand Strategy, Messag...more