👋 Sean Lauer
👋 Sean Lauer (Charlotte, NC)
💼 VP Marketing at Augmentt. Previously VP Marketing at Instruqt, Senior Director of Product Marketing at Mural, and Global Product Marketing at Twitter.
🧪 Currently deep in an ICP, positioning, and messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
💼 VP Marketing at Augmentt. Previously VP Marketing at Instruqt, Senior Director of Product Marketing at Mural, and Global Product Marketing at Twitter.
🧪 Currently deep in an ICP, positioning, and messaging refresh and loving the mix of strategy, customer insight, and wordsmithing
🤝 Always happy to chat: marketing, product marketing, positioning and messaging, GTM strategy, technical marketing, sales enablement, customer education, and product strategy
🍦 Favorite ice cream: One Sweet Whirled (RIP, Ben & Jerry’s… bring it back)
Content
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y
When managing a PMM team that covers multiple products or is matrixed, high-level or aggregate metrics are key. While more granular data may be needed to drive specific m...
3338 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y
It's important to create a single source of truth so that stakeholders know where to look for the latest and greatest. If your company has a wiki (Notion, etc.), create a...
2446 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y
For me, a full-stack product marketer is someone who is proficient in both inbound and outbound PMM. You can work with key stakeholders like sales, customer success, prod...
1805 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 2y
As the first Head of PMM in a startup, you should use a structured approach over your first 30, 60, and 90 days: Day 0-30: Learning & discovery—Focus on learning a...
1603 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
An easy way to calculate your TAM, that I would also consider to be the PMM-led approach, is through defining your ICP:Clearly define your ICP so it's easy to understand ...
1405 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 2y
As the first PMM hire, you will need to do your research before you can prioritize needs. Here's a three-step plan that should guide you to success: Talk to stakeholder...
1350 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 2y
Before launching a product, it's important to conduct thorough testing and validation. Gathering feedback from the target audience can reveal valuable insights that can b...
1252 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 2y
When entering a competitive market, it's crucial to carefully evaluate your launch messaging to ensure maximum impact. There are three key factors to consider: Clarity...
1209 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y
A lot of people will sum up the role of PMM as "the voice of the customer." However, this explanation falls short of clearly defining swim lanes and also crosses into oth...
1170 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
AI is a supplement, not a replacement (at least today). While AI tools may speed up certain parts of a PMM's job, they don't replace the critical thinking and relational ...
1117 Views
Credentials & Highlights
VP of Marketing at AUGMENTT
Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev
Top Product Marketing Mentor List
Top 10 Product Marketing Contributor
Knows About Category Creation, Competitive Positioning, Release Marketing, Brand Strategy, Messag...more