AMA: Slack Former Product Marketing Lead, Judy Abad on Messaging

It depends on how big your company is! At large companies, there’s often a Content Strategy or Product Writing person or team that sits under Design. The PMM should ens...

Hmmm … this depends on what you’re launching. The most important things to understand when you’re creating any messaging is who your audience is, what is the benefit to t...

This is a tricky one because you need to prioritize your work and hit your goals. At the same time, you want to be flexible if new projects come up that supersede what yo...

As Mary said, it definitely depends on how you define power, but in general, the PM makes the final call on the building the product and the PMM makes the final call on t...

This is something I have experience doing since I was one of the first monetization product marketers at Instagram and the first product marketer at Slack. I'll say that ...

Great question! In general, I don't think of product marketing as separate from the overall consumer-facing experience because that's what we're all doing at the end of t...