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Judy Abad

Global Director, Business Strategy and Comms , TripActions
Judy Abad
Global Director, Business Strategy and Comms , TripActions

Video: Adventures in Messaging: E11 with Judy Abad, Head of Business & Operations

With spells at WhatsApp, Slack, Instagram and Facebook, Judy Abad’s resume reads like an iPhone home screen. 😉 She knows what serious demand feels like — the twists, the turns, the thrills — and it’s given her a unique perspective on taking popular products with clearly-defined users to a wider global audience in a short amount of time. In this episode, Judy talks about how to broaden your message to go enterprise and expand into new verticals, regions and audiences. I love how her experience...more
Added August 10, 2017Published in AMA's

AMA: Slack Former Product Marketing Lead, Judy Abad on Messaging

Slack Former Product Marketing Lead, Judy Abad

on Messaging

Global Director, Business Strategy and Comms
TripActions
Global Director, Business Strategy and Comms at TripActions
Hmmm … this depends on what you’re launching. The most important things to understand when you’re creating any messaging is who your audience is, what is the benefit to them, and how you'll reach them. This is a great read if you’re just getting started (and something I make my new hires read): h...more
Global Director, Business Strategy and Comms at TripActions
  It depends on how big your company is! At large companies, there’s often a Content Strategy or Product Writing person or team that sits under Design. The PMM should ensure the in-product copy aligns with overall positioning, but is not the directly responsible person for that.    Absent a pr...more