Judy Abad

Judy Abad

Global Director, Business Strategy and Comms , TripActions

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Video: Adventures in Messaging: E11 with Judy Abad, Head of Business & Operations
Judy Abad
Global Director, Business Strategy and Comms
This is something I have experience doing since I was one of the first monetization product marketers at Instagram and the first product marketer at Slack. I'll say that it was different at both companies, so it can vary. It really matters what your company's priorities are and what each individu...more
Judy Abad
Global Director, Business Strategy and Comms
Great question! In general, I don't think of product marketing as separate from the overall consumer-facing experience because that's what we're all doing at the end of the day (whether your audience is consumers or businesses). The best in class for me is Apple. I know, what an original answer! ...more
Judy Abad
Global Director, Business Strategy and Comms
  It depends on how big your company is! At large companies, there’s often a Content Strategy or Product Writing person or team that sits under Design. The PMM should ensure the in-product copy aligns with overall positioning, but is not the directly responsible person for that.    Absent a pr...more
Judy Abad
Global Director, Business Strategy and Comms
This is a tricky one because you need to prioritize your work and hit your goals. At the same time, you want to be flexible if new projects come up that supersede what you’re working on.    There are ways to ensure you arrive at the best decision for the good of the company. At the end of the day...more
Judy Abad
Global Director, Business Strategy and Comms
Hmmm … this depends on what you’re launching. The most important things to understand when you’re creating any messaging is who your audience is, what is the benefit to them, and how you'll reach them. This is a great read if you’re just getting started (and something I make my new hires read): h...more
Judy Abad
Global Director, Business Strategy and Comms
As Mary said, it definitely depends on how you define power, but in general, the PM makes the final call on the building the product and the PMM makes the final call on the launch strategy. Well, actually, it’s really the CEO that has the final call on everything, but you get my point.    In term...more
Credentials & Highlights
Global Director, Business Strategy and Comms at TripActions
Product Marketing AMA Contributor
Lives In San Francisco, California