Judy Abad

Hmmm … this depends on what you’re launching. The most important things to understand when you’re creating any messaging is who your audience is, what is the benefit to t...

Great question! In general, I don't think of product marketing as separate from the overall consumer-facing experience because that's what we're all doing at the end of t...

This is something I have experience doing since I was one of the first monetization product marketers at Instagram and the first product marketer at Slack. I'll say that ...

As Mary said, it definitely depends on how you define power, but in general, the PM makes the final call on the building the product and the PMM makes the final call on t...

This is a tricky one because you need to prioritize your work and hit your goals. At the same time, you want to be flexible if new projects come up that supersede what yo...

It depends on how big your company is! At large companies, there’s often a Content Strategy or Product Writing person or team that sits under Design. The PMM should ens...