AMA: Front Former Chief Marketing Officer, Anthony Kennada on Brand Strategy

Interesting! I'll take a stab at it.My sense is that all of these fall under the parent bucket of messaging and positioning. Value Proposition is a subset of messaging th...

I definitely appreciate this tension -- and in a perfect world you find the right mix of both on the team. Analytical skills will benefit our understanding of market sizi...

This is an important question that points to the relationship between brand and product marketing in context of competitive strategy.Short answer, I wouldn't optimize aro...

It may be a controversial pov, but my perspective is that the analyst community is getting disrupted by DTC user review sites like G2, TrustRadius, and the others. Custom...

I think anyone who discredits brand as a function of growth is living in an early 2000s era of B2B marketing that doesn't exist anymore. The truth is that behind every lo...

The brand story ought to be the true north for the product strategy. There are so many competing priorities when it comes to setting the roadmap -- getting to feature par...

I think it depends on what sub-function of PMM you've excelled in (or are applying for). If more technically-oriented, I'd want to learn about a product launch that you'v...

I think the two are very tightly correlated -- both are storytellers by nature, but telling stories at different parts of the funnel. A simple way to think about it is th...

Not critical. In fact, you may be better off launching a new category into an existing (and much larger TAM) than also taking the task of creating / expanding a smaller ...