I think the two are very tightly correlated -- both are storytellers by nature, but telling stories at different parts of the funnel. A simple way to think about it is that brand is principally responsible for the "why" while product marketing owns the "who," "what," and the "how". Since people make buying decisions emotionally, brand is responsible for emotionally convicting the market and using the appropriate levers (in partnership with demand) to pull the newly converted into our audience and funnel. Product Marketing helps brand understand who the target audiences are and what they care about, positioning the product as the solution of record with appropriate messaging, and ultimately, partnering with sales to help extract commercial value from the business transaction.
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CEO at AudiencePlus
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Phoenix, Arizona
Knows About Consumer Product Marketing, Category Creation, Analyst
Relationships, Product Launche...more