AMA: Glassdoor Former B2B Product Marketing Lead Gregg Miller on Sales Enablement

I'll try and answer each of these three questions separately. My philosophy is short and sweet. If you're making battlecards longer than one page or using size 5 font it...

The best thing you can do is go out and listen to reps pitch the product and how customers respond. After 12-20 calls or meetings you'll start to get a pretty good idea o...

This will vary depending on how important a given product is as well as its degree of complexity, but for a decently robust feature/product I think you'd want some of the...

There's a lot that goes into effectively measuring success. Defining what success looks like ahead of time (e.g. what KPIs you're trying to influence) Recognizing that ...

There's a lot of reasons sales playbooks might not get used. When that happens, you need to figure out that reason. Some common reasons are: It's too detailed or prescri...

Man, I love this question! As PMMs so much of our work only has impact if it has engagement from others, and the only way to get that engagement is by having credibility ...