Profile
Gregg Miller

Gregg Miller

VP of Product Marketing & Brand, PandaDoc

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Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 9
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More
9873 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 9
There’s two main drivers I think about with respect to org structure. Important caveat on the below being I primarily have worked at smaller organizations where org structures across the company are often highly nimble. 1. How established the function is - When the PMM function is new, oftentim......Read More
6256 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 9
At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximize Zapier’s market opportunities by (1) clarifying where we win and (2) driving GTM strategy for product success.” I then defin......Read More
5753 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 9
I’m assuming this question is about moving from a focus on the “last mile” of the go-to-market process entailing sales enablement and product launches to more “upstream” go-to-market strategy activities like identifying market opportunities, defining target segments in the market, partnering with......Read More
2331 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 9
One of the biggest surprises is that the vast majority of people at smaller companies have little idea of what product marketing is. Your new colleagues may have never worked directly — or even indirectly — with product marketers before. This means that you as the new head of PMM have a much bigg......Read More
2174 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandMay 16
I'll try and answer each of these three questions separately. * My philosophy is short and sweet. If you're making battlecards longer than one page or using size 5 font it's going to be impossible for your sales reps to get the high impact at a glance insight they need. Battle cards work ......Read More
1961 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandMay 16
This will vary depending on how important a given product is as well as its degree of complexity, but for a decently robust feature/product I think you'd want some of the following as a minimum. [Internal] Product one-pager: Succinct asset that explains what customer pain points we're solving ......Read More
1930 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandSeptember 30
GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with which owners. I like to have my team run these meetings roughly three months before a given launch and use them as an opportun......Read More
1825 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandFebruary 12
In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PMM further upstream). In this world product marketing has played an active role in helping set the vision for the feature, doing......Read More
1755 Views
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandFebruary 12
It's all about doing great work that matters to the business, matters to your partner, and fits into the context of the relationship! The playbook below can help get the ball rolling. Sorry for the long answer, but it's a complex question with big implications for your ability to add value as a P......Read More
1531 Views
Credentials & Highlights
VP of Product Marketing & Brand at PandaDoc
Top Product Marketing Mentor List
Lives In Los Angeles, California
Knows About Product Launches, Product Marketing Career Path, Stakeholder Management, Sales Enable......more