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Added September 29, 2021 • Published in AMA's
AMA: Zapier Head of Product Marketing, Gregg Miller on Stakeholder Management
Zapier Head of Product Marketing, Gregg Miller
on Stakeholder Management
Head of Product Marketing
Zapier
Head of Product Marketing at Zapier
GTM kickoff meeting: It is absolutely essential to get all the right
stakeholders in the same room to get on the same page around what we're doing,
why, by when, and with which owners. I like to have my team run these meetings
roughly three months before a given launch and use them as an opportun...more
Head of Product Marketing at Zapier
Our team is structured by audience type and discipline. We have one part of the
team focused on our end users and prospects, another part of the team is focused
on our partners, and a third on market research and market strategy. That said,
I strongly believe it's important for PMM teams at hyper...more
Added June 2, 2021 • Published in The Product Marketing Experts's
Podcast: Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
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Added March 4, 2021 • Published in Thrills and Chills: Establishing Product Marketing's
Podcast: Zapier's Head of Product Marketing, Gregg Miller
Zapier's Head of Product Marketing, Gregg Miller
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Added October 8, 2020 • Published in AMA's
AMA: Zapier Head of Product Marketing, Gregg Miller on Establishing Product Marketing
Zapier Head of Product Marketing, Gregg Miller
on Establishing Product Marketing
Head of Product Marketing
ZapierHead of Product Marketing at Zapier
There’s two main drivers I think about with respect to org structure. Important
caveat on the below being I primarily have worked at smaller organizations where
org structures across the company are often highly nimble.
1. How established the function is - When the PMM function is new, oftentim...more
Head of Product Marketing at Zapier
There’s definitely core management competencies you have to focus on that are
true of any role which I won’t go into (e.g. developing your people, advocating
for them and backing them up, etc.). But I think something we as product
marketing leaders need to focus on is making the job exciting and ...more
Added February 11, 2020 • Published in AMA's
AMA: Zapier Head of Product Marketing, Gregg Miller on Influencing the Product Roadmap
Zapier Head of Product Marketing, Gregg Miller
on Influencing the Product Roadmap
Head of Product Marketing
ZapierHead of Product Marketing at Zapier
My guess is your product team might benefit from PMM partnership earlier on in
the product development process. However, that’s easier said than done! In order
to move from downstream value addition (what’s the timeline of something that’s
supposed to launch, what comms are we developing for the ...more
Head of Product Marketing at Zapier
It's all about doing great work that matters to the business, matters to your
partner, and fits into the context of the relationship! The playbook below can
help get the ball rolling. Sorry for the long answer, but it's a complex
question with big implications for your ability to add value as a P...more
Added May 15, 2019 • Published in AMA's
AMA: Glassdoor Former B2B Product Marketing Lead Gregg Miller on Sales Enablement
Glassdoor Former B2B Product Marketing Lead Gregg Miller
on Sales Enablement
Head of Product Marketing
ZapierHead of Product Marketing at Zapier
This will vary depending on how important a given product is as well as its
degree of complexity, but for a decently robust feature/product I think you'd
want some of the following as a minimum.
[Internal] Product one-pager: Succinct asset that explains what customer pain
points we're solving ...more
Head of Product Marketing at Zapier
The best thing you can do is go out and listen to reps pitch the product and how
customers respond. After 12-20 calls or meetings you'll start to get a pretty
good idea of what content is getting used most (and what isn't getting used at
all). This is where I'd start.
If your organization has b...more
Added July 25, 2018
Sharebird Answers: Gregg Miller, Head of Product Marketing, Zapier
Sharebird Answers:
Head of Product Marketing
ZapierHead of Product Marketing at Zapier
Whether you're trying to improve the relationship with the PM or to advance the
conversation with their boss/leadership per Mike's suggestion above, you can
make a more effective case if you're able to bring data to the discussion.
First you need to be able to clearly articulate customer probl...more
Head of Product Marketing at Zapier
One thing worth adding to Laura's great reply is that "systematically
influencing the product roadmap" can be viewed as an ongoing process. Once you
have a set of segments and persona needs per Laura's playbook above, it's
important to regularly reinforce this as the "single source of truth." As ...more