Get Better Outcomes
Already a Sharebird user?
Continue with LinkedIn

Gregg Miller

Head of Product Marketing, Zapier
Gregg Miller
Head of Product Marketing, Zapier
Added September 29, 2021Published in AMA's

AMA: Zapier Head of Product Marketing, Gregg Miller on Stakeholder Management

Zapier Head of Product Marketing, Gregg Miller

on Stakeholder Management

Head of Product Marketing
Zapier
Head of Product Marketing at Zapier
GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with which owners. I like to have my team run these meetings roughly three months before a given launch and use them as an opportun...more
Head of Product Marketing at Zapier
Our team is structured by audience type and discipline. We have one part of the team focused on our end users and prospects, another part of the team is focused on our partners, and a third on market research and market strategy. That said, I strongly believe it's important for PMM teams at hyper...more

Podcast: Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier

Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
--:--
--:--

Podcast: Zapier's Head of Product Marketing, Gregg Miller

Zapier's Head of Product Marketing, Gregg Miller
Zapier's Head of Product Marketing, Gregg Miller
Zapier's Head of Product Marketing, Gregg Miller
--:--
--:--
Added October 8, 2020Published in AMA's

AMA: Zapier Head of Product Marketing, Gregg Miller on Establishing Product Marketing

Zapier Head of Product Marketing, Gregg Miller

on Establishing Product Marketing

Head of Product Marketing
Zapier
Head of Product Marketing at Zapier
There’s two main drivers I think about with respect to org structure. Important caveat on the below being I primarily have worked at smaller organizations where org structures across the company are often highly nimble. 1. How established the function is - When the PMM function is new, oftentim...more
Head of Product Marketing at Zapier
There’s definitely core management competencies you have to focus on that are true of any role which I won’t go into (e.g. developing your people, advocating for them and backing them up, etc.). But I think something we as product marketing leaders need to focus on is making the job exciting and ...more
Added February 11, 2020Published in AMA's

AMA: Zapier Head of Product Marketing, Gregg Miller on Influencing the Product Roadmap

Zapier Head of Product Marketing, Gregg Miller

on Influencing the Product Roadmap

Head of Product Marketing
Zapier
Head of Product Marketing at Zapier
My guess is your product team might benefit from PMM partnership earlier on in the product development process. However, that’s easier said than done! In order to move from downstream value addition (what’s the timeline of something that’s supposed to launch, what comms are we developing for the ...more
Head of Product Marketing at Zapier
It's all about doing great work that matters to the business, matters to your partner, and fits into the context of the relationship! The playbook below can help get the ball rolling. Sorry for the long answer, but it's a complex question with big implications for your ability to add value as a P...more
Added May 15, 2019Published in AMA's

AMA: Glassdoor Former B2B Product Marketing Lead Gregg Miller on Sales Enablement

Glassdoor Former B2B Product Marketing Lead Gregg Miller

on Sales Enablement

Head of Product Marketing
Zapier
Head of Product Marketing at Zapier
This will vary depending on how important a given product is as well as its degree of complexity, but for a decently robust feature/product I think you'd want some of the following as a minimum. [Internal] Product one-pager: Succinct asset that explains what customer pain points we're solving ...more
Head of Product Marketing at Zapier
The best thing you can do is go out and listen to reps pitch the product and how customers respond. After 12-20 calls or meetings you'll start to get a pretty good idea of what content is getting used most (and what isn't getting used at all). This is where I'd start. If your organization has b...more
Added July 25, 2018

Sharebird Answers: Gregg Miller, Head of Product Marketing, Zapier

Sharebird Answers:

Head of Product Marketing
Zapier
Head of Product Marketing at Zapier
Whether you're trying to improve the relationship with the PM or to advance the conversation with their boss/leadership per Mike's suggestion above, you can make a more effective case if you're able to bring data to the discussion. First you need to be able to clearly articulate customer probl...more
Head of Product Marketing at Zapier
One thing worth adding to Laura's great reply is that "systematically influencing the product roadmap" can be viewed as an ongoing process. Once you have a set of segments and persona needs per Laura's playbook above, it's important to regularly reinforce this as the "single source of truth." As ...more