Gregg Miller

30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quar...

There’s two main drivers I think about with respect to org structure. Important caveat on the below being I primarily have worked at smaller organizations where org struc...

At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximi...

I’m assuming this question is about moving from a focus on the “last mile” of the go-to-market process entailing sales enablement and product launches to more “upstream” ...

One of the biggest surprises is that the vast majority of people at smaller companies have little idea of what product marketing is. Your new colleagues may have never wo...

I'll try and answer each of these three questions separately. My philosophy is short and sweet. If you're making battlecards longer than one page or using size 5 font it...

This will vary depending on how important a given product is as well as its degree of complexity, but for a decently robust feature/product I think you'd want some of the...

GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with...

In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PM...

There's a lot that goes into effectively measuring success. Defining what success looks like ahead of time (e.g. what KPIs you're trying to influence) Recognizing that ...