Our team is structured by audience type and discipline. We have one part of the
team focused on our end users and prospects, another part of the team is focused
on our partners, and a third on market research and market strategy. That said,
I strongly believe it's important for PMM teams at hyper...more
GTM kickoff meeting: It is absolutely essential to get all the right
stakeholders in the same room to get on the same page around what we're doing,
why, by when, and with which owners. I like to have my team run these meetings
roughly three months before a given launch and use them as an opportun...more
It sounds like the first issue that needs to be resolved at your company is the
amount of resourcing on the PMM team. If you're barely staying on top of product
launches, you have no capacity for the major projects and responsibilities that
you see going to other teams -- leadership every time wi...more
Communication: You simply must be a good communicator to be a stellar product
marketer. So much of our discipline requires strong communication in order to
provide clarity (both externally and internally) and develop and exercise
influence. Strong communication to me spans written skills, present...more
Oh man, this is a tricky one!
It's important to start by first identifying the source of tension. Is it due to
leaders of those teams (or the leaders of those leaders) not seeing eye to eye
and their conflict flowing downstream? Is it due to your predecessor being a
jerk? Is it due to one team ...more
I think the best approach for PMM is to employ a mix of programmatic and
opportunity specific approaches to aligning stakeholders around customer
Programmatic approaches are best for clarifying improvement opportunities for
the existing buyer and customer journeys. Tools like win/los...more
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
Connect with Gregg on LinkedIn.
Join Gregg on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role?
2. How have you structured the team at Zapier?
3. What do you think about structuring product marketing teams? Why did you
decided on the structure ...more
Regardless of role, there's a universal tradeoff between small and large
companies and it's about what kind of impact you find most motivating. Would you
rather have broader impact across the business and more autonomy/flexibility in
the scope of where you focus, or would have rather have a deepe...more
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by
reading every doc you can get your hands on (enablement materials, case studies,
team quarterly/annual plans, research studies, etc.), talking to as many
prospects and customers as possible, and scheduling 1:1s with b...more