Sophia (Fox) Le

AMA: Glassdoor Lead Product Marketing Manager, Sophia (Fox) Le on Influencing the Product Roadmap

May 10 @ 9:00AM PST
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Glassdoor Lead Product Marketing Manager, Sophia (Fox) Le on Influencing the Product Roadmap
Top Questions
Sophia (Fox) Le
Sophia (Fox) Le
Glassdoor Director, Product MarketingMay 11
* Build relationships. Show up to add value; ask, remind, repeat. * Bring the voice of the customer to the table. Leverage customer interviews, NPS verbatims, third-party research findings, competitive intel. Bring data to validate and strengthen your recommendations with the customer wan......Read More
757 Views
1 request
Sophia (Fox) Le
Sophia (Fox) Le
Glassdoor Director, Product MarketingMay 11
In organizations where you have a product machine that pushes new features or feature enhancements every two weeks or so, I highly recommend creating a GTM launch engine that can optimize to get the biggest bang for your buck! Having done this in several organizations, I start with partnering wit......Read More
461 Views
1 request
Sophia (Fox) Le
Sophia (Fox) Le
Glassdoor Director, Product MarketingMay 11
Data, data, data! Once you are able to identify your customer’s unmet needs, motivations, and attitudes, you can put your customer at the center of your business cases to influence product priorities. And couple that with market insights on your competition, your product counterparts will have to......Read More
912 Views
3 requests
What kinds of market research do you do to help shape the roadmap? And more tactically, what format do you share your analysis?
I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and define which building blocks we need and in what order to unlock this new market by different segments.
Sophia (Fox) Le
Sophia (Fox) Le
Glassdoor Director, Product MarketingMay 11
* Quantitative and qualitative market research. Working with expert market research partners will help you get to solid customer segmentation, customer journey mapping, competitive landscape analysis, market trends, and market sizing, TAM. This can be costly, but always worth it!  * Qu......Read More
801 Views
1 request
Sophia (Fox) Le
Sophia (Fox) Le
Glassdoor Director, Product MarketingMay 11
If you have relationships built with your product counterparts, and product leadership, you can influence through this relationship. This is especially the case if your product marketing org is accepted as a strategic partner instead of just a tactical partner. Ideally this partnership if founded......Read More
634 Views
1 request