AMA: Glassdoor Lead Product Marketing Manager, Sophia (Fox) Le on Influencing the Product Roadmap
May 10 @ 9:00AM PT
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Glassdoor Director, Product Marketing • 4y
Build relationships. Show up to add value; ask, remind, repeat. Bring the voice of the customer to the table. Leverage customer interviews, NPS verbatims, third-party re...
1315 Views
1 request
Glassdoor Director, Product Marketing • 4y
Data, data, data! Once you are able to identify your customer’s unmet needs, motivations, and attitudes, you can put your customer at the center of your business cases to...
1472 Views
3 requests
Glassdoor Director, Product Marketing • 4y
In organizations where you have a product machine that pushes new features or feature enhancements every two weeks or so, I highly recommend creating a GTM launch engine ...
500 Views
1 request
Glassdoor Director, Product Marketing • 4y
If you have relationships built with your product counterparts, and product leadership, you can influence through this relationship. This is especially the case if your p...
1290 Views
1 request
What kinds of market research do you do to shape the product roadmap and build, buy, and partner strategy? And more tactically, what format do you share your analysis?
I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and what we need to invest in to increase market penetration.
Glassdoor Director, Product Marketing • 4y
Quantitative and qualitative market research. Working with expert market research partners will help you get to solid customer segmentation, customer journey mapping, co...
1594 Views
2 requests