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Sophia (Fox) Le
Product Marketing Lead, Glassdoor
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Sophia (Fox) Le
Glassdoor Product Marketing Lead • June 4
Once you are clear on the value proposition of a product/feature and/or a positioning statement for the company or product, you are ready to pull together a messaging framework that your cross-functional stakeholders (from marketing to product) can leverage. In terms of a messaging framewor......Read More
6296 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • June 4
Per our head of PMM (Eric Petitt), it is important to think about and understand the market leader positioning because the leader often defines category expectations… as well as their weaknesses. And when a challenger tries to play catch up to the market leader, the copy-cat will die over time be......Read More
1442 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • September 27
Yes! Glassdoor, under the leadership of Bonnie (Head of Market Insights), established two market research online communities (MROC): one for consumers (B2C) and one for customers (B2B). We regularly field message tests to these two research communities to get quick, detailed feedback on messaging......Read More
1106 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • June 4
Change is inevitable! So whenever possible, going to market with “final” messaging should include room for evolution over time based on various external and internal factors. Markets change and evolve, and customers’ needs or perspectives also change and evolve based on whatever is important to t......Read More
817 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • June 4
Great question and critical to the success of any product launch! At Glassdoor, we start by creating a digestible framework with initial messaging recommendations and “seed” this throughout the process with key stakeholders. The initial messaging recommendations are developed using insights from ......Read More
794 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • May 11
Data, data, data! Once you are able to identify your customer’s unmet needs, motivations, and attitudes, you can put your customer at the center of your business cases to influence product priorities. And couple that with market insights on your competition, your product counterparts will have to......Read More
767 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • June 4
1. Market & Competitive Insights - What do we know about our target market? What do we know about the competition? What do we know about our prospective customers' pain points? What don't we know about all of the above? Once research is conducted, is it enough to get started? 2. Bu......Read More
694 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • June 4
When a company has many product offerings, getting really clear on who you are targeting will be critical to ensure that you are "spotlighting" the right product/features/packages to the audience most likely to buy/adopt/care. Prospective buyers may become overwhelmed or stop caring when content ......Read More
676 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • June 4
During the development of the value proposition and/or positioning statement stage is when I start to incorporate competitve information in messaging. Once it is clear where we can win or differentiate, then it is highlighted in the statement and validated/proven in the reasons-to-believe and pro......Read More
672 Views
Sophia (Fox) Le
Glassdoor Product Marketing Lead • May 11
* Quantitative and qualitative market research. Working with expert market research partners will help you get to solid customer segmentation, customer journey mapping, competitive landscape analysis, market trends, and market sizing, TAM. This can be costly, but always worth it! * Qu......Read More
649 Views
Credentials & Highlights
Product Marketing Lead at Glassdoor
Lives In San Francisco, CA
Knows About Category Creation, Competitive Positioning, Messaging, Influencing the Product Roadmap