Sophia (Fox) Le

Once you are clear on the value proposition of a product/feature and/or a positioning statement for the company or product, you are ready to pull together a messaging fra...

Yes! Glassdoor, under the leadership of Bonnie (Head of Market Insights), established two market research online communities (MROC): one for consumers (B2C) and one for c...

Per our head of PMM (Eric Petitt), it is important to think about and understand the market leader positioning because the leader often defines category expectations… as ...

Quantitative and qualitative market research. Working with expert market research partners will help you get to solid customer segmentation, customer journey mapping, co...

Great question and critical to the success of any product launch! At Glassdoor, we start by creating a digestible framework with initial messaging recommendations and “se...

Data, data, data! Once you are able to identify your customer’s unmet needs, motivations, and attitudes, you can put your customer at the center of your business cases to...

It is so easy to fall into launching with technical jargon when you've been living and breathing it as a PMM! Two ways that I have found helpful in simplifying, and even ...

Change is inevitable! So whenever possible, going to market with “final” messaging should include room for evolution over time based on various external and internal fact...

Build relationships. Show up to add value; ask, remind, repeat. Bring the voice of the customer to the table. Leverage customer interviews, NPS verbatims, third-party re...

If you have relationships built with your product counterparts, and product leadership, you can influence through this relationship. This is especially the case if your p...