Sophia (Fox) Le

Sophia (Fox) Le

Lead Product Marketing Manager, Glassdoor

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Sophia (Fox) Le
Lead Product Marketing Manager
* Quantitative and qualitative market research. Working with expert market research vendors will help you get to solid customer segmentation, customer journey mapping, competitive landscape analysis, market trends, and market sizing, TAM. This can be costly, but always worth it!  * Qua...more
Sophia (Fox) Le
Lead Product Marketing Manager
* Build relationships. Show up to add value; ask, remind, repeat. * Bring the voice of the customer to the table. Leverage customer interviews, NPS verbatims, third-party research findings, competitive intel. Bring data to validate and strengthen your recommendations with the customer wan...more
Sophia (Fox) Le
Lead Product Marketing Manager
Data, data, data! Once you are able to identify your customer’s unmet needs, motivations, and attitudes, you can put your customer at the center of your business cases to influence product priorities. And couple that with market insights on your competition, your product counterparts will have to...more
Sophia (Fox) Le
Lead Product Marketing Manager
In organizations where you have a product machine that pushes new features or feature enhancements every two weeks or so, I highly recommend creating a GTM launch engine that can optimize to get the biggest bang for your buck! Having done this in several organizations, I start with partnering wit...more
Sophia (Fox) Le
Lead Product Marketing Manager
If you have relationships built with your product counterparts, and product leadership, you can influence through this relationship. This is especially the case if your product marketing org is accepted as a strategic partner instead of just a tactical partner. Ideally this partnership if founded...more
sharebird
Sophia (Fox) Le
Lead Product Marketing Manager
Sophia (Fox) Le
Lead Product Marketing Manager
When a company has many product offerings, getting really clear on who you are targeting will be critical to ensure that you are "spotlighting" the right product/features/packages to the audience most likely to buy/adopt/care. Prospective buyers may become overwhelmed or stop caring when content ...more
Sophia (Fox) Le
Lead Product Marketing Manager
During the development of the value proposition and/or positioning statement stage is when I start to incorporate competitve information in messaging. Once it is clear where we can win or differentiate, then it is highlighted in the statement and validated/proven in the reasons-to-believe and pro...more
Sophia (Fox) Le
Lead Product Marketing Manager
It is so easy to fall into launching with technical jargon when you've been living and breathing it as a PMM! Two ways that I have found helpful in simplifying, and even transforming/replacing techncial jargon are (1) launch customer interviews, listen and use the language they use, and (2) crowd...more
Sophia (Fox) Le
Lead Product Marketing Manager
At Glassdoor, we have a not-so-secret secret weapon… we have a Head of Market Insights within the product marketing org that is at the center of what we do from influencing product roadmaps to positioning and messaging, and enabling our GTM and marketing channels. One of the biggest things being ...more
Credentials & Highlights
Lead Product Marketing Manager at Glassdoor
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Top 10 Product Marketing Contributor
Lives In San Francisco, CA