AMA: Glassdoor Product Marketing Lead, Sophia Fox on Messaging
June 3 @ 10:00AM PT
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Glassdoor Director, Product Marketing • 4y
Great question and critical to the success of any product launch! At Glassdoor, we start by creating a digestible framework with initial messaging recommendations and “se...
1584 Views
7 requests
Glassdoor Director, Product Marketing • 4y
Market & Competitive Insights - What do we know about our target market? What do we know about the competition? What do we know about our prospective customers' pain...
891 Views
4 requests
How do you differentiate your own products from one another but still show that they complete each other/are complementary?
If a company has many product offerings, what's the best way not to overwhelm customers, and at the same time, give each product manager the "spotlight" they're asking for?
Glassdoor Director, Product Marketing • 4y
When a company has many product offerings, getting really clear on who you are targeting will be critical to ensure that you are "spotlighting" the right product/features...
709 Views
2 requests
Glassdoor Director, Product Marketing • 4y
Once you are clear on the value proposition of a product/feature and/or a positioning statement for the company or product, you are ready to pull together a messaging fra...
11338 Views
7 requests
Glassdoor Director, Product Marketing • 4y
Change is inevitable! So whenever possible, going to market with “final” messaging should include room for evolution over time based on various external and internal fact...
1332 Views
4 requests
Glassdoor Director, Product Marketing • 4y
Per our head of PMM (Eric Petitt), it is important to think about and understand the market leader positioning because the leader often defines category expectations… as ...
2539 Views
2 requests
Glassdoor Director, Product Marketing • 4y
During the development of the value proposition and/or positioning statement stage is when I start to incorporate competitve information in messaging. Once it is clear wh...
697 Views
3 requests
Glassdoor Director, Product Marketing • 4y
At Glassdoor, we have a not-so-secret secret weapon… we have a Head of Market Insights within the product marketing org that is at the center of what we do from influenci...
1269 Views
2 requests
Glassdoor Director, Product Marketing • 4y
It is so easy to fall into launching with technical jargon when you've been living and breathing it as a PMM! Two ways that I have found helpful in simplifying, and even ...
1370 Views
2 requests