AMA: Glassdoor Vice President, Marketing, Eric Petitt on Influencing the C-Suite
March 17 @ 10:00AM PT
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Glassdoor Senior Vice President Marketing • 5y
It starts with making sure the c-suite knows where you fit in to business outcomes. What are your OKR’s for the quarter, for the year? Is there a straight line between yo...
1530 Views
5 requests
Glassdoor Senior Vice President Marketing • 5y
Getting senior alignment is a key strategic role for PMM - we can be powerful bridges and connectors. Whenever there is a clear difference of opinion the best thing I’ve ...
705 Views
2 requests
Glassdoor Senior Vice President Marketing • 5y
First, this is so hard! I have been through a few turns of this and candidly I’d say not every company is ready. There are companies that are just not ready to have a str...
889 Views
5 requests
How do product marketing key stakeholders from other departments change as your company grows?
Ex) <10 employees you meet with CEO and Head of Product—how does this change when you're 100, 500, 1000 employees?
Glassdoor Senior Vice President Marketing • 5y
I’m not certain the stakeholders and leverage have changed much in my experience with different company sizes, although resources clearly do. As you grow from startup to ...
560 Views
1 request
How do you get the Csuite team to buy into a new pitch deck?
I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.
Glassdoor Senior Vice President Marketing • 5y
If I was an exec at your company, I’d want to understand what is awful about this pitch (share research, client feedback?), what evidence you can provide that it is hurti...
1539 Views
3 requests
Glassdoor Senior Vice President Marketing • 5y
Your founders will have a stronger org when they eventually trust product marketing with more control over messaging. If you can, start with research. Talk to prospects a...
1749 Views
2 requests
Glassdoor Senior Vice President Marketing • 5y
Product marketing is so often misunderstood, and a lot of CMO’s didn’t grow up with it so they don’t particularly understand it. Still other CMO’s struggle with the PMM o...
1837 Views
5 requests
Glassdoor Senior Vice President Marketing • 5y
To drive alignment, make something that execs can respond to. Recently, I created an example “future state” pitch deck to articulate a future narrative for Glassdoor. It ...
2923 Views
2 requests
Why do product marketing jobs have high turnover?
Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?
Glassdoor Senior Vice President Marketing • 5y
It is interesting you say that, because my colleague Sophia and I were talking about it and have felt like there’s been a bit of a renaissance in PMM hiring right now. Or...
2239 Views
1 request
Glassdoor Senior Vice President Marketing • 5y
(This answer from my fearless colleague Sophia Fox) As a junior pmm, recommend being strategic about the types of projects you work on, and in what capacity. Cannot empha...
1734 Views
2 requests