AMA: Glean Head of Solutions Marketing, Kelly Xu on Market Research
May 19 @ 9:00AM PT
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We will email you Kelly's answers
to these questions after the event in case you can't make it.
I'm just starting out with market research. What should I focus on first?
How do prioritize research from multiple vendors with inconsistent or conflicting results?
Have you been using AI notetakers with specific prompts to analyze sales calls? I'm looking to gather customer insights and identify trends that can inform our product and go-to-market strategy. If you have, I'd love to hear about your process and the tools you're using.
I'm exploring FathomAI for summarizing sales calls (they have some cool templates!), but I'm wondering how to efficiently analyze those summaries for trends and insights. Ideally, I'd like to use AI to review the summaries weekly and highlight key takeaways.
Are you using this approach or a similar one? I'm open to other processes for collecting insights from sales calls and would love to hear what's working for you.
When to understand that market research has been done?
What is the best way to feed insights to decide whether to build or partner?
What delimits as "unreliable" and what is at the border of it when assessing gathered insights?
What is your best advise in terms of enabling sales with essential market research?
How have you secured leadership buy-in to invest in market research to inform ambiguous strategic decisions, rather than going with opinions?
At startups I’ve worked for, leaders have resisted investing in research to validate pre-existing opinions or hunches on strategic direction, because they’ve felt there isn’t time to gather data or that we’ll just land in the same place