AMA: Gong Director of Product Marketing, Victoria Chernova on Influencing the Product Roadmap
September 22 @ 9:00AM PT
View AMA Answers
What's the best way to communicate learnings to product teams?
Are there best practices or particular formats that are best communicate - i.e. workshops, presentations, meetings
OpenAI Product Marketing • 3y
I’ve touched on this in the answer above, but to summarize: 1) speak their language as much as possible by prioritizing customers pains points, not features; 2) bring a u...
490 Views
3 requests
What template do you use when pitching customer/prospect priorities to Product leadership?
We have data points and a long backlog of features that need to be prioritized to help us win. I'm struggling to consolidate it into a consumable format for product to digest and decide
OpenAI Product Marketing • 3y
A market requirements document (usually a spreadsheet) has been effective. When working with product, I’ve found that presenting requests as pain points, and preferably t...
882 Views
4 requests
OpenAI Product Marketing • 3y
For longer term roadmaps (a year out), I think about how to grow the company’s TAM. What are potential new personas, industries, or use cases we’re already seeing organic...
809 Views
6 requests
OpenAI Product Marketing • 3y
I saw this work really well at Asana with a VoC program, which was conducted on a quarterly basis and involved representatives across all “listening channels” at the comp...
692 Views
5 requests
OpenAI Product Marketing • 3y
I wouldn’t view them as necessarily conflicting, but more so that PMM brings a different perspective :) First of all, I would lean into data as much as possible. That no...
542 Views
5 requests
OpenAI Product Marketing • 3y
Building on an earlier question, for a longer term roadmap (6-12 months out), I would get ahead of product’s planning process. One way PMM has been able to add value at G...
1909 Views
6 requests
OpenAI Product Marketing • 3y
A full stack PMM requires the perfect mix of “left brain / right brain.” But there’s a reason why “whole brain” isn’t as popular of a cliché. I believe that anyone can bu...
4714 Views
2 requests
OpenAI Product Marketing • 3y
Here’s a template you can use to find opportunities to add value throughout the product development process.
1376 Views
2 requests