This really depends on your business model, the org structure, and company
norms, but I can share the mission we developed for the PMM team here at Gong.
PMM deeply understands our customers, products, and market in order to deliver
the right product, to the right audience, with the right mes...more
There are different levels of information PMM needs from their PM partners
throughout the development process. Depending on how your product documentation
works, this information could entirely live in a product/feature brief or be
split up between the brief and the product spec.
At a high le...more
One area where I've seen PMM historically drive a ton of value is with market
and competitive insights. By bringing insights from the market, competitive
landscape, buyers, and/or analysts, PMM can ensure that product has considered
all inputs when they narrow down on their target user, pain poin...more
This is always a gray area :)
At Gong, most UX copy is owned by the product writing team, except for naming
"Tier 1" products. Together with that team, we established a list of criteria
that qualifies features or products as "Tier 1;" such as, the feature/product
changes core product pillar me...more
This question hits home for me. In a previous role, I explored the opportunity
to move to the PM org, so I did a bunch of research.
First, at a high level, I love the book "Designing Your Life." If you're into
self-reflection and personal growth books, this one's for you. It'll help you
In terms of roadmap, one area where I've seen PMM historically drive a ton of
value is through market and competitive insights. By bringing insights from the
market, competitive landscape, buyers, and/or analysts, PMM can ensure that
product has considered all inputs when they build their roadmap...more
Both are super valuable, and gaining experience in both will make you a
well-rounded PMM. Great for when you lead a team in the future :)
That being said, it also depends on what you enjoy. Having done both, PLG PMM
work feels more B2C to me, where most of my time was spent working with
This depends on the company's norms and how different teams have been set up.
I've seen user research lead this entirely, and I've also seen a dedicated
"Voice of the Customer" program manager who wrangled all internal listening
One area where I've seen PMM historically drive a ton ...more
Ideally, PMM comes in during the product roadmap process. One area where I've
seen PMM historically drive value is through market and competitive insights.
Especially at Gong, given our product, Product Managers have access to customer
insights but oftentimes don't have visibility into opportunit...more