Gong Former Director, Product Marketing, Ryane Bohm on PMM Soft and Hard Skills

Ryane Bohm

Senior Director, Product Marketing

Salesforce

Sr Technical Product Marketing Manager (MuleSoft)

SVP, Strategy & Product Marketing (Missionforce)

Product Marketing Lead - Keynote Messaging

Technical Product Marketing Lead - Keynote Demos

Product Marketing Lead, Content Creation

Product Marketing Manager – Sales Enablement

Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?

i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.

I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.

I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback.

I interviewed earlier this year and did well except for this assignment. I'm hoping to better prepare for similar situations. Here's the quest: 

As mentioned, the next part of this process is to complete a brief assignment. The purpose of this assignment is just to see your methodology get some insight into your approach to tasks.

For this assignment, I'd like for you to create a high-level go-to-market plan and strategy for our flagship product our event marketing platform. Our company traditionally has targeted enterprise b2b companies.

I'd like you to come up with high-level messaging, define who the target audience is, and then detail your strategy for informing the market about our event platform and getting more leads. Please identify which channels you would use, and what you would need for this go-to-market launch. Please keep your response under 2 pages

AMA: Gong Former Director, Product Marketing, Ryane Bohm on PMM Soft and Hard Skills

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