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AMA: Gong Former Director, Product Marketing, Ryane Bohm on PMM Soft and Hard Skills
April 14 @ 9:00AM PST
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Gong Former Director, Product Marketing, Ryane Bohm on PMM Soft and Hard Skills
Top Questions
Ryane Bohm
Clari Head of Product Marketing • April 15
I find that a lot of the most successful marketers as well as product marketers come from a sales background and I have a lot to learn from them. You're already super customer-focused, you're a great communicator, you are an expert at thriving in tense situations, and nobody knows the go-to-marke......Read More
469 Views
2 requests
Ryane Bohm
Clari Head of Product Marketing • April 15
I talked about soft skills in another question, so let's laser focus on the hard skills needed to succeed in PMM here. Here are 3 hard skills you can focus on right now: 1. Data-Driven Decision Making: I actually teach a dedicated course on this topic at Loyola Chicago because I believe in i......Read More
648 Views
3 requests
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Ryane Bohm
Clari Head of Product Marketing • April 15
Great question and a challenge I've definitely run into throughout the years. Every role and every company is different and you're not always going to get the full spectrum of PMM with every move. To fill any gaps, I strongly recommend making friends in other departments. If other marketing t......Read More
400 Views
6 requests
Ryane Bohm
Clari Head of Product Marketing • April 15
In a product-led growth company, PMM needs to prove the product value and push for the next steps - like getting contact and lead information, securing a demo, or setting up a meeting for example. With that in mind, always make sure your marketing assets & content are putting the customer fir......Read More
957 Views
3 requests
Ryane Bohm
Clari Head of Product Marketing • April 15
Product Marketers are experts in soft skills, and there is a never-ending array of skills I see in the most Successful PMMs. Let's boil it down to a few: 1. Communication: One of the defining attributes of a successful product marketer is strong communication skills. PMMs need to be able to arti......Read More
458 Views
4 requests
Ryane Bohm
Clari Head of Product Marketing • April 15
I tend to keep my communications short, sweet, and to the point while keeping the mentality of "what's in it for them" at the top of my mind. Bullet points and a TL;DR summary help with this. Make sure there is a crisp ask or offering at the end if you are hoping for a next step And as you would ......Read More
702 Views
2 requests
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