AMA: Gong Director, Product Marketing, Victoria Chernova on Product Launches
December 8 @ 9:00AM PST
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Gong Director, Product Marketing, Victoria Chernova on Product Launches
Top Questions
Victoria Chernova
OpenAI Product Marketing • December 7
Not exactly sure what you mean by analyzing, but building the customer journey for your GTM strategy is essential for ensuring the right segment gets the right message via the right channel. It’s also how you can identify which assets (or bill of materials) to prioritize for the launch. I’d st......Read More
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3 requests
How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?
What approaches have you tried, and did they work? How did you get buy in from the product team?
Victoria Chernova
OpenAI Product Marketing • December 7
I’ve seen both approaches, but it depends on your business, selling motion, and product team culture on which approach is best for your company. I'll share some takeaways from my experiences at Asana and Gong. At Asana, PMM and product aligned on an annual launch calendar with 3-4 major launc......Read More
984 Views
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Victoria Chernova
OpenAI Product Marketing • December 7
Goals depend on the type of business, the GTM strategy for the product, and selling motion. I will highlight a few examples from my past companies (including B2C and B2B). But first, some advice that’s really helped me throughout my career: 1. Tie your goals to marketing team goals, and even......Read More
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3 requests
Victoria Chernova
OpenAI Product Marketing • December 7
The first step is creating a tiering system so you can prioritize features & products being released. Variables could be based on customer impact (good and bad—think change management), business priorities, revenue potential, brand/awareness potential, etc. For Tier 1 & 2 products, we’ve built......Read More
795 Views
3 requests
Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
Victoria Chernova
OpenAI Product Marketing • December 7
Here are a few considerations and actions you can take to build support across the team: 1. Tie your launch goals to the greater Marketing team goals. It’s important to connect the dots on how your launch can help your marketing teammates accomplish their goals as well. For major initia......Read More
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