AMA: Gong Director, Product Marketing, Victoria Chernova on Product Launches
December 8 @ 9:00AM PT
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OpenAI Product Marketing • 3y
Goals depend on the type of business, the GTM strategy for the product, and selling motion. I will highlight a few examples from my past companies (including B2C and B2B)...
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How do you think about bundling or 'holding' launches for a regular launch cadence vs releasing when ready?
What approaches have you tried, and did they work? How did you get buy in from the product team?
OpenAI Product Marketing • 3y
I’ve seen both approaches, but it depends on your business, selling motion, and product team culture on which approach is best for your company. I'll share some takeaways...
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OpenAI Product Marketing • 3y
Not exactly sure what you mean by analyzing, but building the customer journey for your GTM strategy is essential for ensuring the right segment gets the right message vi...
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OpenAI Product Marketing • 3y
The first step is creating a tiering system so you can prioritize features & products being released. Variables could be based on customer impact (good and bad—think ...
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Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
OpenAI Product Marketing • 3y
Here are a few considerations and actions you can take to build support across the team: Tie your launch goals to the greater Marketing team goals. It’s important to con...
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