AMA: Gong Former Director, Product Marketing, Victoria Chernova on Product Marketing vs Product Management
June 9 @ 10:00AM PT
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OpenAI Product Marketing • 4y
Ideally, PMM comes in during the product roadmap process. One area where I've seen PMM historically drive value is through market and competitive insights. Especially at ...
1293 Views
2 requests
What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful?
Example: Project Briefs should include: problem, solution, etc.
OpenAI Product Marketing • 4y
There are different levels of information PMM needs from their PM partners throughout the development process. Depending on how your product documentation works, this inf...
986 Views
1 request
OpenAI Product Marketing • 4y
One area where I've seen PMM historically drive a ton of value is with market and competitive insights. By bringing insights from the market, competitive landscape, buyer...
3382 Views
2 requests
What would you say is the most important objective of the Product Marketing team? The #1 objective that if achieved would impact your business the most?
Product Marketing is usually pulled in 17 directions at any given time so saying "no" is more important than saying "yes". What is the singular highest point of contribution?
OpenAI Product Marketing • 4y
This really depends on your business model, the org structure, and company norms, but I can share the mission we developed for the PMM team here at Gong. PMM deeply und...
1042 Views
1 request
Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)
Particularly interested in technical products, but also curious for nontechnical.
OpenAI Product Marketing • 4y
This is always a gray area :) At Gong, most UX copy is owned by the product writing team, except for naming "Tier 1" products. Together with that team, we established a ...
915 Views
2 requests
OpenAI Product Marketing • 4y
This question hits home for me. In a previous role, I explored the opportunity to move to the PM org, so I did a bunch of research. First, at a high level, I love the bo...
842 Views
1 request
What specific areas of roadmap influence do you think product marketing can help the most with?
Is it the decision of what features to actually build based on customer feedback and marketing opportunity OR more so naming, branding and how we position and target features?
OpenAI Product Marketing • 4y
In terms of roadmap, one area where I've seen PMM historically drive a ton of value is through market and competitive insights. By bringing insights from the market, comp...
454 Views
1 request
OpenAI Product Marketing • 4y
Both are super valuable, and gaining experience in both will make you a well-rounded PMM. Great for when you lead a team in the future :) That being said, it also depend...
914 Views
2 requests
OpenAI Product Marketing • 4y
This depends on the company's norms and how different teams have been set up. I've seen user research lead this entirely, and I've also seen a dedicated "Voice of the Cus...
908 Views
1 request