AMA: Gong Former Vice President, Product Marketing, Julien Sauvage on Developing Your Product Marketing Career
December 7 @ 10:00AM PT
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Clari VP, Brand, Content and Product Marketing • 4y
Excellent question. I would start listening to the newly acquired company's customers. Go on a lsitening tour. Understand the buyer and user's pains, challenges, wins, w...
415 Views
2 requests
Clari VP, Brand, Content and Product Marketing • 4y
Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next level back in t...
762 Views
5 requests
Clari VP, Brand, Content and Product Marketing • 4y
I think Messaging / Positioning / Storytelling are absolute must-haves, but then - in true Product Marketing fashion, you have to clearly identify your edge. What’s your...
1185 Views
6 requests
Clari VP, Brand, Content and Product Marketing • 4y
Early in your career, I'd totally go for the rocketship option to be honest. Best way to learn a lot all the facets of GTM, get your hands dirty, influence key strategic...
465 Views
2 requests
Clari VP, Brand, Content and Product Marketing • 4y
Owning an entire product line! Or an entire fucntion - like awareness, enablement, etc. I actually think soft skills is what your CMO/ VP PMM is likely to look at - your...
676 Views
2 requests
What would you say are the top 3 - 5 areas a Product Marketing Manager should always be focused on that can make the biggest impact at a growing start-up?
Product Marketing can end up being a catch-all in terms of responsibilities.
Clari VP, Brand, Content and Product Marketing • 4y
Well, you need to have an impact on your company's big strategic priorities. Easier said than done, right? So I'd look at your company OKRs or top priorities and align t...
667 Views
7 requests
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
Clari VP, Brand, Content and Product Marketing • 4y
I would be super metrics-dr :iven here. Maybe show a few functions you've owned (or contributed to), from top of the funnel to middle and bottom of the funnel, with the c...
3825 Views
5 requests
Clari VP, Brand, Content and Product Marketing • 4y
The expansion in scope! A director owns a function. Is able to partner with senior leaders and build strong relationships in other departments to establish strategic plan...
1068 Views
1 request
Clari VP, Brand, Content and Product Marketing • 4y
See above. Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next leve...
1466 Views
2 requests
Clari VP, Brand, Content and Product Marketing • 4y
The ultimate test is: are you passionate about helping people grow? If not, and that's ok, then people management might not be for you. People learn and grow with new exp...
465 Views
1 request
I am moving into a new product marketing leadership role and working adjacent to product managers/directors for the first time. I will also be responsible for managing one direct report. I imagine I will lead the GTM strategy side of things and my DR will focus on tactical execution, but I am curious if there are recommended best practices for structuring PMM roles and responsibilities.
In over 12 years of B2B mktg exp, I've only worked on corporate marketing teams reporting to General Management, so the switch to a product management structure is new for me.
Clari VP, Brand, Content and Product Marketing • 4y
Great question. I would challenge that a bit, and think that good strategic needs to be based on flawless execution and vice-versa. Maybe you can own 80% of the strategy ...
579 Views
3 requests
Clari VP, Brand, Content and Product Marketing • 4y
Some of the soft skills and qualities that I seek: Strategic yet hands-on , Storytellers yet tech savvy , Measured yet creative , Customer and sales facing , Running the ...
1548 Views
2 requests