AMA: Google Head of Marketing, Cybersecurity, Apurva Davé on Platform and Solutions Product Marketing

Think about what matters most to your customer, and then what matters most to your company. Is your base platform something which your customers will natively interact wi...

I think PMM orgs go through phases. When I started in this role we were strictly by product, but our portfolio quickly became too complicated. We moved to more of a segme...

Portfolio: a set of products (which may or may not be connected) that solve a particular type of problem or serve a particular userPlatform: a foundational technology tha...

I would argue that, when your product is early (and basic), your messaging and positioning matter more than when you are established. Why?You need to speak to a specific ...

I'll focus on the creating great messaging, because frankly that's the most challenging part of the job. Especially given the noise out there with so many products, and s...