Communities
Sign Up / Sign In
AMA: Google Head of Marketing, Cybersecurity, Apurva Davé on Platform and Solutions Product Marketing
May 25 @ 10:00AM PST
View AMA Answers
Google Head of Marketing, Cybersecurity, Apurva Davé on Platform and Solutions Product Marketing
Top Questions
Apurva Davé
Aembit CMO • May 25
Think about what matters most to your customer, and then what matters most to your company. * Is your base platform something which your customers will natively interact with and drive value from? * Is it something that a new user in your target accounts will benefit from (eg, developer......Read More
4668 Views
2 requests
Apurva Davé
Aembit CMO • May 25
* Portfolio: a set of products (which may or may not be connected) that solve a particular type of problem or serve a particular user * Platform: a foundational technology that allows you (or others) to build multiple products faster given a set of primitives. * Ecosystem: a set of com......Read More
3256 Views
2 requests
How is your Product Marketing team structured?
By product line, segment, function or by objective (ie. revenue retention, product engagement, etc?
Apurva Davé
Aembit CMO • May 25
I think PMM orgs go through phases. When I started in this role we were strictly by product, but our portfolio quickly became too complicated. We moved to more of a segment or sub-portfolio model. At the same time, the rest of the organizations' PMM teams were sub-dividing by objective. In order ......Read More
4604 Views
2 requests
Apurva Davé
Aembit CMO • May 25
I'll focus on the creating great messaging, because frankly that's the most challenging part of the job. Especially given the noise out there with so many products, and so many companies being funded, it's really hard to stand out. I think there are lots of ways to create great messaging, but it ......Read More
36380 Views
4 requests
Apurva Davé
Aembit CMO • May 25
I would argue that, when your product is early (and basic), your messaging and positioning matter more than when you are established. Why? 1. You need to speak to a specific buyer and convince them to care. Your positioning must bring a unique insight (or many!) that bring your buyer/us......Read More
3148 Views
2 requests
Upcoming AMA's
Show All