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Apurva Davé
CMO, Aembit
About
I'm a content-driven product marketer that thrives in high-growth, fast moving technology environments. I leverage a technical background and a deep history in product marketing to deliver category-owning positioning, inbound and outbound pipeline......more
Content
Apurva Davé
Aembit CMO • May 25
I'll focus on the creating great messaging, because frankly that's the most challenging part of the job. Especially given the noise out there with so many products, and so many companies being funded, it's really hard to stand out. I think there are lots of ways to create great messaging, but it ......Read More
36433 Views
Apurva Davé
Aembit CMO • May 25
Think about what matters most to your customer, and then what matters most to your company. * Is your base platform something which your customers will natively interact with and drive value from? * Is it something that a new user in your target accounts will benefit from (eg, developer......Read More
4674 Views
Apurva Davé
Aembit CMO • May 25
I think PMM orgs go through phases. When I started in this role we were strictly by product, but our portfolio quickly became too complicated. We moved to more of a segment or sub-portfolio model. At the same time, the rest of the organizations' PMM teams were sub-dividing by objective. In order ......Read More
4607 Views
Apurva Davé
Aembit CMO • May 25
* Portfolio: a set of products (which may or may not be connected) that solve a particular type of problem or serve a particular user * Platform: a foundational technology that allows you (or others) to build multiple products faster given a set of primitives. * Ecosystem: a set of com......Read More
3258 Views
Apurva Davé
Aembit CMO • May 25
I would argue that, when your product is early (and basic), your messaging and positioning matter more than when you are established. Why? 1. You need to speak to a specific buyer and convince them to care. Your positioning must bring a unique insight (or many!) that bring your buyer/us......Read More
3148 Views
Credentials & Highlights
CMO at Aembit
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Knows About Messaging, Competitive Positioning, Platform and Solutions Product Marketing, Enterpr......more