AMA: Google Product Marketing Lead for AI/ML Technologies, Abhishek Ratna on Product Marketing Strategy & Messaging

At its core, good messaging focuses on addressing stated or unstated customer needs in a clear and memorable way. Here are some simialrities in B2B and B2C messaging: Pi...

When i think messaging, its rarely about the product. Great messaging serves to acknowledge/alleviate the user problem first. Given that lens, it makes sense to introduce...

Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in a...

That is a fine art and takes a lot of practice. That said here are a few helpful ideas 1. Look to industry publications and journalists for inspiration. I read a lot of a...

There are a few ways to do this Conduct surveys or focus groups with customers and audience members to gather their thoughts and opinions on the messaging. Monitor socia...

Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in a...

Here are some fundamental things Research and understand the motivations, needs, and pain points of both the buyers and users of the product. Create messaging that speak...

You can do so in the following ways Conduct market research and understand the cultural, social, and economic factors of the different geographies. Use language that is ...

You can use a slew of KPIs to measure effectiveness. Conversion rate: the percentage of people who take a desired action, such as making a purchase or filling out a form...

A few things can help here 1. Create differentiation by emphasizing how your product/service solves customer problems uniquely and better than other alternatives/incumben...

Absolutely, there are a few ways to do so: Social listening - Monitor social media and online reviews for customer reactions and feedback on the messaging. Work with oth...

Yes, i wrote an article about building an end to end developer playbook. This should help https://www.developermarketing.io/reaching-out-to-developers-with-abhishek-ratna...

The ultimate KPI for great messaging and positioning is always the health of your business and your most important business metrics. Great messaging can doe everything fr...

There are a few The AIDA (Attention, Interest, Desire, Action) framework: measures the success of the messaging in capturing the audience's attention, generating interes...