Abhishek Ratna
Product Marketing Lead, Core ML, Google
Content
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
The ultimate KPI for great messaging and positioning is always the health of your business and your most important business metrics. Great messaging can doe everything from increasing conversion rates, accelerating the sales cycle, lowering acqusition costs to improving win rates. Those would alw......Read More
1787 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
When i think messaging, its rarely about the product. Great messaging serves to acknowledge/alleviate the user problem first. Given that lens, it makes sense to introduce hierarchy in terms of the user needs - at the top level, i think about what's the biggest/most important problem we solve for ......Read More
1317 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in and alignment. Some tips to practically get alignment 1. Show them data and research on consumer behavior and the effectivenes......Read More
1273 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
That is a fine art and takes a lot of practice. That said here are a few helpful ideas 1. Look to industry publications and journalists for inspiration. I read a lot of artile on tech crunch, business insider, wored and other tech publications to understand their approach. 2. Use short, clear s......Read More
1255 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
At its core, good messaging focuses on addressing stated or unstated customer needs in a clear and memorable way. Here are some simialrities in B2B and B2C messaging: * Pithiness and clarity - so users can understand in 3 seconds or less what they stand to gain from the product. * Paint a v......Read More
1243 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
You can use a slew of KPIs to measure effectiveness. 1. Conversion rate: the percentage of people who take a desired action, such as making a purchase or filling out a form, after being exposed to the messaging. 2. Click-through rate: the percentage of people who click on a link or ......Read More
921 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
There are a few 1. The AIDA (Attention, Interest, Desire, Action) framework: measures the success of the messaging in capturing the audience's attention, generating interest, creating desire for the product, and driving them to take action. 2. The FAB (Features, Advantages, Benefits) f......Read More
476 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
Yes, i wrote an article about building an end to end developer playbook. This should help https://www.developermarketing.io/reaching-out-to-developers-with-abhishek-ratna/ You can read it for in depth insights. Here are some top level takeaways First, we need to understand the traits that a......Read More
451 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in and alignment. Some tips to practically get alignment 1. Show them data and research on consumer behavior and the effectivenes......Read More
450 Views
Abhishek Ratna
Google Product Marketing Lead, Core ML • December 14
Absolutely, there are a few ways to do so: 1. Social listening - Monitor social media and online reviews for customer reactions and feedback on the messaging. 2. Work with other departments, such as sales and customer service, to gather feedback from customer interactions and experienc......Read More
446 Views