Abhishek Ratna

The ultimate KPI for great messaging and positioning is always the health of your business and your most important business metrics. Great messaging can doe everything fr...

You can use a slew of KPIs to measure effectiveness. Conversion rate: the percentage of people who take a desired action, such as making a purchase or filling out a form...

When i think messaging, its rarely about the product. Great messaging serves to acknowledge/alleviate the user problem first. Given that lens, it makes sense to introduce...

Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in a...

At its core, good messaging focuses on addressing stated or unstated customer needs in a clear and memorable way. Here are some simialrities in B2B and B2C messaging: Pi...

That is a fine art and takes a lot of practice. That said here are a few helpful ideas 1. Look to industry publications and journalists for inspiration. I read a lot of a...

There are a few The AIDA (Attention, Interest, Desire, Action) framework: measures the success of the messaging in capturing the audience's attention, generating interes...

Absolutely, there are a few ways to do so: Social listening - Monitor social media and online reviews for customer reactions and feedback on the messaging. Work with oth...

Yes, i wrote an article about building an end to end developer playbook. This should help https://www.developermarketing.io/reaching-out-to-developers-with-abhishek-ratna...

Non-Marketers often look to us as the team with most insight on customers. The more grounded our messaging is in customer research, the more likely we are to get buy in a...