AMA: Guidewire Software VP Product Marketing, Axel Kirstetter on Influencing the Product Roadmap
November 20 @ 9:00AM PST
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We will email you Axel's answers
to these questions after the event in case you can't make it.
How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?
How do you leverage Competitive Intelligence to influence the Product Roadmap?
How can product marketing manager influence a product roadmap when the roadmap is already full with multiple requests from customers, product vision or engineering items?
What is typically the timeline that you’re committing to for influencing the product road map for launches versus exploration?
What cadence would you suggest speaking with the Product team about roadmap?
How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?
Should product marketers be "influencers" or "partners" in product roadmap decisions?
As an influencer you might just share market and customer research, competitive intel, etc. as another input for PM to consider in their own decision making; whereas if you're a true partner, you're discussing and debating with them, as equals, what product roadmap decisions should be and why, where PMs and PMMs bring different inputs and value to the table as equals. Thoughts on being an "influencer" vs. being a "partner" in guiding the product roadmap? Thank you.
How does the influence on the product road map vary in a regional versus an HQ office?
How does one explore opportunities outside of North America, namely in Spanish-speaking countries if that is a professional interest?
How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments