AMA: Guidewire Software VP Product Marketing, Axel Kirstetter on Influencing the Product Roadmap
November 20 @ 9:00AM PT
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
We need to distinguish between what goes into the roadmap [1] and how it is communicated outwards [2]. For [1] establish PMM as a core stakeholder in the product planning...
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Competitive Insight impacts the roadmap in 2 ways. 1. It can be used to identify competitive strengths and weaknesses. That insight can be used to steer the roadmap while...
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Who says that PMM can't be the supplier of some of that information? PMMs can take the customer requests and map them against ICP or personas. They can take a point of vi...
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
This should be a continuous exercise with time investment dependent on the where the biggest issues are. When it come to net new product launches, those that expand TAM, ...
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
At some point it makes sense for a company to invest in an international product team responsible for gathering non-domestic feedback. Once there, the same roadmap proces...
676 Views
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Ask for an informational interview in the country of choice. Remember LatAm is a dozen + individual countries. Use LinkedIn to find contacts and reach out to them. Ask fo...
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How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Like any department its always risky to commit to something that may fail / not happen. I find it helpful to shift the dialogue from roadmap and talk more about customer ...
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