Axel Kirstetter

Its OK for the line to be muddy. Make sure you have a good working relation with your sales ops counterpart. Usually sales ops and enablement are slightly different fun...

Great question. Context matters. Larger companies have a dedicated sales enablement department. They are subject experts at the process of passing on knowledge to Sales. ...

We need to distinguish between what goes into the roadmap [1] and how it is communicated outwards [2]. For [1] establish PMM as a core stakeholder in the product planning...

This question sits better with Sales than product marketing. Also, sales strategy sounds like an oximoron to me. WHo cares how you sell as long as you make revenues (and ...

Pricing and CI are two separate side of the same coin. Easiest way to win more business is to reduce your price. But that has consequences for revenue. Ultimately one pro...

This is a bit of a tricky one, as in a startup, by definition, you have to do more than just one single thing. And instead of fighting it, I would try to lean into it. It...

There is an interesting overlap between market research and competitive intelligence. that intersection is market intelligence. strictly speaking CI is only about direct ...

1. Many companies have a form of President's Club. Congratulate every single awardee. Ask to join them on the next drive-by with prospects/clients. these are the best rep...

Are you perhaps stretched too thin with multiple/various buyers. Do you need to do a buying persona exercise vs accelerated sales enablement? Sometime Sales Enablement is...

Who says that PMM can't be the supplier of some of that information? PMMs can take the customer requests and map them against ICP or personas. They can take a point of vi...