AMA: Gusto Former Product Marketing Lead, Angela Zhang on Stakeholder Management

November 26 @ 10:00AM PT

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How do you find overlapping interest/commonality with product management that goes beyond wanting to connect the product to the customer?

Angela Zhang•

Asana Head of Technical Product Marketing • 6y

I think a strong PM-PMM relationship, on an team-level or individual-level, is based on three things: 1. focus on the customer - but we'll go beyond that!, 2. respect for...

1664 Views

1 request

How do you prioritize your product marketing projects and still make time for ad-hoc requests?

Angela Zhang•

Asana Head of Technical Product Marketing • 6y

That’s always a challenge in a resource-constrained world! My goal is to spend 80% of time on 1-2 big strategic projects, routine launches, process improvements, and leav...

2830 Views

2 requests

Do you do a product launch pre-mortem with your internal stakeholders before a product launch and if so, who do you include and what is your process for running it?

Angela Zhang•

Asana Head of Technical Product Marketing • 6y

I’ve led pre-mortems at various stages of product - from early product concept, to alpha/beta stage, to immediately pre-launch. Pre-mortems are valuable exercises (and I ...

2899 Views

1 request

How do you deliver sales feedback to the product team to inform the current roadmap and make changes?

Angela Zhang•

Asana Head of Technical Product Marketing • 6y

These four things have helped me influence the roadmap: Quantify the impact of feedback and even better, have an understanding of PM/eng lift required to implement. If y...

2869 Views

1 request