Angela Zhang
Director, Product Marketing, DocuSign
About
B2B product marketer & reformed management consultant. Duke MBA. Dim sum aficionado.
Content
Angela Zhang
DocuSign Director, Product Marketing • November 27
These four things have helped me influence the roadmap: * Quantify the impact of feedback and even better, have an understanding of PM/eng lift required to implement. If you have a strong case for the impact (doing this will generate $$$ in revenue or resolve pain points for XX% of cus......Read More
2162 Views
Angela Zhang
DocuSign Director, Product Marketing • November 27
That’s always a challenge in a resource-constrained world! My goal is to spend 80% of time on 1-2 big strategic projects, routine launches, process improvements, and leave 10%-20% of time for ad-hoc requests which I’ll prioritize based on some combination of interest in problem, development oppor......Read More
1969 Views
Angela Zhang
DocuSign Director, Product Marketing • November 27
I’ve led pre-mortems at various stages of product - from early product concept, to alpha/beta stage, to immediately pre-launch. Pre-mortems are valuable exercises (and I think they’re fun!). They help teams examine their assumptions, surface concerns without being painted as downers, and come to ......Read More
1716 Views
Angela Zhang
DocuSign Director, Product Marketing • November 27
I think a strong PM-PMM relationship, on an team-level or individual-level, is based on three things: 1. focus on the customer - but we'll go beyond that!, 2. respect for what each other brings to the table, and 3. goal alignment within the org. Here are the areas I focus on to build on #2 an......Read More
1337 Views
Credentials & Highlights
Director, Product Marketing at DocuSign
Product Marketing AMA Contributor
Lives In San Francisco, California
Knows About Product Launches, Influencing the Product Roadmap, Stakeholder Management, Product Ma......more