Angela Zhang
Director, Product Marketing, DocuSign
B2B product marketer & reformed management consultant. Duke MBA. Dim sum aficionado.
Content
These four things have helped me influence the roadmap:
* Quantify the impact of feedback and even better, have an understanding of
PM/eng lift required to implement. If you have a strong case for the impact
(doing this will generate $$$ in revenue or resolve pain points for XX% of
cus...more
That’s always a challenge in a resource-constrained world! My goal is to spend
80% of time on 1-2 big strategic projects, routine launches, process
improvements, and leave 10%-20% of time for ad-hoc requests which I’ll
prioritize based on some combination of interest in problem, development
oppor...more
I think a strong PM-PMM relationship, on an team-level or individual-level, is
based on three things: 1. focus on the customer - but we'll go beyond that!, 2.
respect for what each other brings to the table, and 3. goal alignment within
the org.
Here are the areas I focus on to build on #2 an...more
I’ve led pre-mortems at various stages of product - from early product concept,
to alpha/beta stage, to immediately pre-launch. Pre-mortems are valuable
exercises (and I think they’re fun!). They help teams examine their assumptions,
surface concerns without being painted as downers, and come to ...more
Credentials & Highlights
Director, Product Marketing at DocuSign
Product Marketing AMA Contributor
Lives In San Francisco, California