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Angela Zhang

Angela Zhang

Director, Product Marketing, DocuSign
B2B product marketer & reformed management consultant. Duke MBA. Dim sum aficionado.

Content

Angela Zhang
Angela Zhang
Director, Product Marketing, DocuSign
How do you deliver sales feedback to the product team to inform the current roadmap and make changes?
These four things have helped me influence the roadmap: * Quantify the impact of feedback and even better, have an understanding of PM/eng lift required to implement. If you have a strong case for the impact (doing this will generate $$$ in revenue or resolve pain points for XX% of cus...more
79 Saves
Angela Zhang
Angela Zhang
Director, Product Marketing, DocuSign
How do you prioritize your product marketing projects and still make time for ad-hoc requests?
That’s always a challenge in a resource-constrained world! My goal is to spend 80% of time on 1-2 big strategic projects, routine launches, process improvements, and leave 10%-20% of time for ad-hoc requests which I’ll prioritize based on some combination of interest in problem, development oppor...more
65 Saves
Angela Zhang
Angela Zhang
Director, Product Marketing, DocuSign
How do you find overlapping interest/commonality with product management that goes beyond wanting to connect the product to the customer?
I think a strong PM-PMM relationship, on an team-level or individual-level, is based on three things: 1. focus on the customer - but we'll go beyond that!, 2. respect for what each other brings to the table, and 3. goal alignment within the org.  Here are the areas I focus on to build on #2 an...more
58 Saves
Angela Zhang
Angela Zhang
Director, Product Marketing, DocuSign
Do you do a product launch pre-mortem with your internal stakeholders before a product launch? If so, who do you include and what is your process for running it?
I’ve led pre-mortems at various stages of product - from early product concept, to alpha/beta stage, to immediately pre-launch. Pre-mortems are valuable exercises (and I think they’re fun!). They help teams examine their assumptions, surface concerns without being painted as downers, and come to ...more
67 Saves
Credentials & Highlights
Director, Product Marketing at DocuSign
Product Marketing AMA Contributor
Stakeholder Management
Lives In San Francisco, California
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