Content
Asana Head of Technical Product Marketing • 7mo
I think AI sometimes feels like cheating because it is a shortcut. The real question I ask myself is: am I skipping the right things or the wrong things? I like to think...
11899 Views
Asana Head of Technical Product Marketing • 7mo
Here are a few of my favorites: Asana: I’ll admit I’m biased since I work here, but it’s the AI I rely on most. PMMs juggle a lot of requests and moving parts, and Asana ...
11519 Views
Asana Head of Technical Product Marketing • 7mo
One of the biggest challenges with ABM is cutting through the noise. There’s so much public data out there, and AI is great at sifting all that info to get to the useful ...
5045 Views
Asana Head of Technical Product Marketing • 6y
I’ve led pre-mortems at various stages of product - from early product concept, to alpha/beta stage, to immediately pre-launch. Pre-mortems are valuable exercises (and I ...
2899 Views
Asana Head of Technical Product Marketing • 6y
These four things have helped me influence the roadmap: Quantify the impact of feedback and even better, have an understanding of PM/eng lift required to implement. If y...
2869 Views
Asana Head of Technical Product Marketing • 6y
That’s always a challenge in a resource-constrained world! My goal is to spend 80% of time on 1-2 big strategic projects, routine launches, process improvements, and leav...
2830 Views
Asana Head of Technical Product Marketing • 6y
I think a strong PM-PMM relationship, on an team-level or individual-level, is based on three things: 1. focus on the customer - but we'll go beyond that!, 2. respect for...
1664 Views