AMA: Uber Former Global Head of Marketing, Laura Jones on Influencing the Product Roadmap

To establish credibility with a new team, the first step is understanding the team's need, laying out a vision for how you can best add value, and aligning around expecta...

One way I have approached this is to bring the cross-functional team together for a Design Sprint. Sprints are one of the most effective ways to quickly align a team arou...

In my experience, the most powerful tool for influencing the Product Roadmap as a PMM is customer insights. If you can clearly demonstrate customer pain points and inspir...

As you establish a relationship with your Product Manager, it is important to align on expectations. You should understand their needs and pain points and share with them...

This will depend on the Go-To-Market strategy and which channels you plan to leverage. In my experience, once the roadmap is defined and you have developed your v0 GTM, t...

In establishing segments, it is critical to get cross-org alignment so that all functions are working off of the same definitions. Methodologies for defining segments can...

I map our PMM team to the PM team so that one PMM is embedded in each program team and can serve as the cross-functional lead for that area. Each PMM works with their PM ...

I start by developing a Go-To-Market strategy that identifies the business objective of the launch campaign and articulates the in-focus audience. Once I know what I need...

Once you've established deep expertise and credibility in the field, the transition to leading a Product Marketing team will depend largely on finding the right opportuni...